Senior Creatiive Strategist

Pinch Creative•Los Angeles, CA

44d

About The Position

The Senior Creative Strategist is responsible for uncovering the human, cultural, and business insights that power our most compelling experiential and integrated work. This role goes beyond surface-level ideation — leading deep research, synthesis, and strategic development that informs breakthrough creative. You will shape the strategic foundation for major pitches, campaigns, and experiential programs by translating research, trends, and data into actionable creative direction. Working across disciplines, you’ll ensure every idea is grounded in insight and every experience delivers against brand and business objectives. This role is equal parts analyst, cultural observer, storyteller, and creative partner — helping teams move from “cool idea” to strategically sharp, insight-driven work.

Requirements

Exceptional ability to uncover and articulate actionable human and cultural insights
Strong understanding of brand strategy, experience design, and storytelling
Ability to connect research and data to creative opportunity
Skilled at translating complexity into clear, compelling narratives
Deep curiosity about culture, behavior, and emerging trends
Strong collaboration skills across creative, production, and account teams
Ability to move between big-picture thinking and detail-level execution
Comfort operating in fast-paced, evolving agency environments
8+ years in brand strategy, creative strategy, or experiential strategy
Experience developing strategy for experiential, integrated campaigns, or brand activations
Proven ability to generate insights that inform breakthrough creative work
Strong presentation and storytelling skills
Experience leading strategy for pitches and client engagements
Background in cultural research, communications planning, brand planning, or similar strategic discipline
Bachelor’s degree or equivalent experience in strategy, marketing, communications, or related field
Ability to travel 25%
Ability to work irregular hours in addition to normal business hours, to include nights, weekends and holidays as needed

Responsibilities

Lead development of insights-driven strategies across experiential, integrated campaigns, and new business pitches
Conduct and synthesize multiple inputs including: Cultural and consumer research Trend and foresight analysis Competitive audits Social listening and behavioral data Client data and research
Identify tensions, opportunities, and emerging cultural signals that can inform creative direction
Translate research findings into clear, actionable strategic insights
Develop audience frameworks, journey maps, and behavioral profiles that guide creative development
Build strategic platforms that inform experiential concepts, environments, and campaigns
Write inspiring creative briefs grounded in insight and opportunity
Partner closely with Creative Directors, designers, and producers to shape ideas from early concept through execution
Ensure all creative work ladders back to a clear strategic foundation and defined objectives
Help teams connect storytelling, spatial design, content, and interaction into cohesive experiences
Bring a strong point of view on how brands show up meaningfully in culture and physical space
Act as a strategic partner to clients — building trust through strong thinking and clear communication
Lead or support discovery sessions, workshops, and stakeholder interviews
Present insights, strategies, and creative rationales with clarity and confidence
Help clients understand the “why” behind creative decisions and experiential approaches
Identify opportunities to deepen strategic engagement and grow accounts
Lead strategy development for priority RFPs and new business opportunities
Rapidly synthesize category, brand, and audience insights to inform pitch direction
Partner with creative leadership to shape breakthrough pitch platforms and narratives
Develop strategic storytelling for presentations that clearly connect insight → idea → experience
Help ensure pitches are differentiated, culturally relevant, and insight-led
Inspire cross-functional teams to think insight-first
Mentor junior strategists or creatives developing strategic skillsets
Contribute to agency-wide strategic tools, templates, and methodologies
Help evolve how strategy integrates into creative and production workflows
Stay ahead of cultural, consumer, and experiential trends and share with internal teams