Senior Counsel, Trademark & IP

ALO • Beverly Hills, CA

2d • $225,000 - $265,000

About The Position

ALO is seeking a Sr. Counsel, Trademark & IP attorney to help protect and grow our global brand portfolio. This role will report directly to the Director of Intellectual Property and will help lead day-to-day legal support for trademark strategy, clearance, prosecution, enforcement, and brand collaborations. The Sr. Counsel will also provide IP-adjacent legal support for contracts, employment, litigation, and general corporate matters where trademark and IP issues arise.
We’re looking for a practical, business-minded attorney who can balance risk and brand goals in a fast-paced, high-growth environment, and who enjoys building scalable processes, training, and playbooks that empower teams to move quickly.

Requirements

• 7+ years of relevant trademark experience (mix of law firm and/or in-house strongly preferred), including meaningful work in Trademark clearance, prosecution, and portfolio management (U.S. and international), and Trademark enforcement, including TTAB opposition and cancellation proceedings, and enforcement and dispute strategy.
• Demonstrated ability to deliver practical, business-oriented counsel in a fast-moving environment; strong judgment and comfort balancing risk and brand priorities.
• Excellent written and verbal communication skills; strong project management and stakeholder management across functions.
• J.D. from a top law school and active bar membership in at least one U.S. jurisdiction (CA preferred)
• Track record of building scalable processes (intake systems, playbooks, trainings) that improve speed and consistency.

Nice To Haves

• Experience supporting trademark and IP issues in fashion, apparel and luxury goods industries preferred.

Responsibilities

• Maintain and grow ALO’s global trademark portfolio, including prosecution, maintenance, and enforcement across key jurisdictions.
• Provide clearance counseling for new products, campaigns, and collaborations, and partner with Creative, Marketing, Product, and Digital teams to drive timely, business-forward decisions.
• Manage trademark prosecution strategy and oversee filings, office actions, renewals, and global portfolio hygiene, while developing clear intake and prioritization processes.
• Help lead enforcement strategy for infringement matters, including demand letters, negotiation, settlement strategy, and escalation decisions, and coordinate with litigation counsel when disputes progress.
• Support ALO’s global Brand Protection team with enforcement efforts related to anticounterfeiting, infringing product listings, domain disputes, and enforcement across online marketplaces, websites, and social media platforms.
• Advise on trademark and IP issues embedded in commercial agreements, including influencer/talent, sponsorships, collaborations, licensing, co-branding, and vendor contracts.
• Support product and creative teams with trademark and IP guidance for packaging, labeling, content, and asset usage, including appropriate notices and brand standards.
• Manage outside counsel budgets and performance, select and supervise vendors, and drive cost-effective outcomes.
• Track and report portfolio/enforcement metrics, and provide clear executive updates on risk, strategy, and outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Ph.D. or professional degree