Senior Corporate Events Manager

Tricentis•Atlanta, GA

39d•Hybrid

About The Position

The Senior Corporate Events Manager is responsible for the strategic planning, execution, and evaluation of all flagship Tricentis events (including but not limited to SAP Sapphire conference and Tricentis conference). These high-profile, large-scale, international events are critical to creating, progressing and closing pipeline, creating brand awareness, enhancing customer engagement, supporting renewals, and helping business growth on a global scale. This role requires a detail-oriented, data-driven, and highly organized leader with a proven ability to manage complex, high-visibility events. While this position does not directly manage a team, it requires leading cross-functional teams, managing vendor partnerships, and collaborating with internal stakeholders to deliver exceptional event experiences that align with organizational goals.

Requirements

B-to-B marketing tech background with experience with scaling large companies or fast growth startups.
A minimum of 8 years of related experience with a bachelor's degree in Marketing or related field.
Ability to travel domestically (~10-20 days/year) and internationally (~20-30 days/year).
Experience managing large-scale, in-person, and virtual events and conferences.
Comfortable with a wide range of event formats such as roundtables, executive dinners, conferences, roadshows and trade shows.
Enjoys change and can adapt quickly as the business grows, adding new technology, people and processes.
Excellent project management skills and desire to work in a fast-paced environment.
Ability to build, manage, and influence cross-functional teams and business partners.
Ability to interface effectively with all levels of management and functional disciplines.
Experience working with an internal procurement department.
Excellent communication, conflict resolution, change management and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.
Data-driven mindset with strong analytical and reporting skills.
Experience working with salesforce.com and BI tools (PowerBI preferred), understanding of marketing automation and ABM tools and methodologies.
Experience with data segmentation and prioritization with insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores).
In-depth understanding of how to work with sales and sales leadership, with knowledge of sales targets, sales methodology, and sales strategy.
Creative self-starter and problem solver with a can-do attitude.
Strong oral and written communication.
Strong use of PowerPoint, Excel, and project management tools (Asana).

Responsibilities

Strategic oversight of global flagship events: Lead the strategy, planning, execution, reporting and optimization of these hosted and sponsored events ensuring they align with corporate objectives and enhance the company's brand presence. Collaborate with senior leadership to define event goals, themes, and key performance indicators (KPIs). Lead internal and external event communications.
Develop comprehensive programs: pre-event, at-event, and post-event marketing plans in conjunction with product marketing, content, alliances, demand generation and field teams.
Team leadership: As a senior leader, foster a positive culture of collaboration and continuous improvement. Be a resource for other team members on how to get things done efficiently, know and clearly articulate our current business processes, and demonstrate our core values on a daily basis.
Cross-Functional Collaboration: Ability to lead a large cross-functional team to deliver all the parts needed for the event. Work closely with global marketing, operations, executive leadership, product, sales and customer growth teams to ensure all event initiatives are aligned with broader business objectives and regional priorities. Understand the chain-of-command for approvals to ensure effective communications.
Content development: Partner with global internal cross-functional teams and leadership to create event agendas, campaigns, and content to engage targets. Understand the importance of local market knowledge and how to balance global vs. local needs.
Creative development: Lead design teams, consultants and agencies to develop key creative and promotional materials. This includes providing creative and messaging briefs with requirements and mandatories. Ensure stakeholder approval and responsible for final reviews and approvals.
Vendor management: Manage external agencies, vendors, and service providers, overseeing contracts, procurement process, timelines, and budgets to ensure high-quality event delivery and cost efficiency.
Project management: Develop and maintain comprehensive project plans for each event, including timelines, key milestones, vendor due dates, task assignments, and budget management, ensuring all deliverables are met on schedule.
Logistics and on-site execution: Oversee all logistical aspects of events, including venue selection, vendor management, travel arrangements, on-site coordination and staffing, and overall event flow to guarantee a seamless attendee experience.
Budget management: Manage and track budgets using corporate processes for all events, ensuring alignment with financial objectives, and delivering events within budget constraints.
Risk & issue management: Proactively identify potential risks or issues and develop contingency plans to ensure seamless event delivery.
Data analysis and reporting: Track and analyze key performance indicators (KPIs), including QLs, conversion rates, pipeline generated, and ROI to measure the effectiveness of event programs. Use data to inform strategic decision-making and to optimize future event strategies. Provide pre-event reports (when applicable), registrants, meetings, and other KPIs. Prepare post-event reports, including attendee feedback, financial analysis, ROI, and recommendations for future events.