Senior Copywriter

Drexel University • Philadelphia, PA

397d • $54,630 - $81,940

About The Position

The Senior Copywriter at Drexel University plays a pivotal leadership role within the Marketing Communications team, responsible for developing and maintaining marketing and creative strategies that align with the university's branding and recruitment goals. This position involves writing and editing a diverse range of recruitment materials while ensuring adherence to the university's messaging and tone. The Senior Copywriter will collaborate with various stakeholders across the university and mentor junior copywriters, contributing to the overall quality and effectiveness of marketing communications.

Requirements

• Bachelor's degree or equivalent combination of education and work experience.
• 2 years of relevant experience.

Nice To Haves

• Some published or produced work.
• Full understanding of editorial style guides, specifically Chicago and AP Style.
• Proficiency in Microsoft Suite, InDesign.
• Higher Education experience strongly preferred.
• Experience with SiteCore or Content Management Systems.
• Experience with Dreamweaver.
• Experience with HTML.

Responsibilities

• Lead in the development of marketing and creative strategies, maintaining consistent messaging and voice/tone of the Drexel University Brand.
• Develop and maintain a significant volume of complex, multi-channel recruitment-related marketing materials including print, mail, digital, outdoor, video and social.
• Collaborate with internal creative teams and other cross-university communications groups to brainstorm creative ideas and concepts.
• Serve as the editorial knowledge base for programs and University functions, ensuring projects meet editorial style guides.
• Present creative and manage relationships with internal and external colleagues and vendors, ensuring deadlines are met.
• Support Senior Leadership with editorial support for internal and external communications.
• Collaborate with the interactive team to concept/compose/edit/review online/digital marketing efforts.
• Support, train, and collaborate with writers on offline/online development, coordinating with vendors.
• Research the latest trends in marketing and maintain ownership of the EMSS editorial style guide.

Benefits

• Hybrid/Flexible Work Arrangement
• Competitive salary range from $54,630 to $81,940 per year
• Comprehensive benefits package as outlined in the Benefits Brochure

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree