Senior Copywriter

AutoZone • Elk Grove, CA

393d • $62,900 - $105,000

About The Position

The Senior Copywriter at ALLDATA will play a crucial role in the Marketing Team, focusing on creating and writing content that aligns with the brand and content strategy. This position is essential for educating prospective customers about ALLDATA products, enhancing SEO, and guiding prospects through their customer journey. The ideal candidate will have a strong understanding of the automotive industry and the ability to communicate product benefits effectively while maintaining a conversational and relevant tone.

Requirements

• B.A. degree or equivalent experience.
• 5+ years of full-time experience in copywriting and editing.
• Experience in creating a brand voice, content strategy, and/or voice guidelines.
• Experience writing for an eCommerce site, demonstrating best practices for SEO/SEM.
• Experience in an in-house creative environment or agency.

Nice To Haves

• Preferred: experience in the automotive industry.
• Preferred: experience writing technical and informational articles within the automotive or related industry.
• Preferred: Ability to write helpful automotive articles that support the tagline of 'Automotive Intelligence'.
• Preferred: Interest in the automotive industry.

Responsibilities

• Follow and hone the ALLDATA brand voice in collaboration with the Content Marketing Manager.
• Develop effective and compelling content that reflects the ALLDATA brand voice.
• Adhere to the brand voice style guide to enhance production efficiency and content output.
• Write, proofread, and edit for various marketing channels including website, emails, press releases, advertising, social media, white papers, surveys, collateral, video scripts, newsletters, webinars, and internal communications.
• Collaborate with the SEO Manager and Lead-Gen Manager to improve inbound marketing and website performance.
• Gain a solid understanding of ALLDATA customers and products to inform daily work.
• Make 4 phone calls daily to prospects or existing customers.
• Create 2 opportunities, conduct 2 demos, and set 2 appointments each day.
• Start the day at an AutoZone Store.
• Provide management with insights regarding industry trends within the territory.
• Work some nights and weekends at local tradeshows, customer, and partner events.
• Cultivate relationships with strategic distribution partners.
• Drive ALLDATA's unique value propositions.

Benefits

• Salary range: $62,900 - $105,000 per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Motor Vehicle and Parts Dealers
• Education Level: Bachelor's degree