Senior Copywriter

Fossil Group•Richardson, TX

About The Position

At Fossil Group, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We're committed to long-term value creation, driven by technology and our core values: Authenticity, Grit, Curiosity, Humor, and Impact. If you are a forward-thinker who thrives in a diverse, global setting, we want to hear from you. We are seeking a talented Senior Copywriter to join our Marketing team at Fossil Group. Do you love to dream up big ideas? And dig into the nitty-gritty details? You could add to the magic of our Copy Team. In this role, you will concept and develop engaging omnichannel messaging for the Fossil brand globally. An ideal candidate will possess a sharp editorial eye, a smart sense of humor, and the ability to keep our brand voice feeling current, resonant, and genuinely fun to read. You’re a fan of fashion—even if hoodies are your daily uniform. You stay tuned into culture and know how to translate what’s happening now into language that feels effortless, human, and true to the brand. Being creative is who you are. You just get it—and it shows.

Requirements

Bachelor’s degree in Communications, Marketing, Journalism, or a related field
10+ years of professional copywriting experience (agency and/or in-house)
A strong writer and editor with exceptional attention to detail and brand consistency
Equally comfortable in the fun, brainstorm-heavy early ideation phase and the structured rollout that follows
Able to balance right-brain creativity with left-brain organization
A confident, low-ego collaborator who gives and receives feedback thoughtfully and speaks up when it matters
Comfortable juggling multiple stakeholders, shifting priorities, and tight timelines without sacrificing quality
A strong portfolio showcasing work across digital marketing, paid media, video, and social
Highly proficient in Google Workspace, Adobe Creative Cloud, and Figma; familiarity with ClickUp is a plus
Candidates will be asked to complete a copy project as part of the interview process.

Responsibilities

Write in the Fossil brand voice across all marketing touchpoints, from website and email to eCommerce, paid media, social, video, packaging, signage, and beyond
Concept and write seasonal 360° campaigns in partnership with the Copy Manager, bringing fresh ideas, strong points of view, and creative confidence
Develop big ideas—and smaller ones—across campaign narratives, global product launches, taglines, and social activations
Translate campaign stories into cohesive, channel-smart copy tailored to each platform and format
Collaborate closely with creative, brand marketing, product design, and merchandising partners to align on objectives and bring ideas across the finish line
Become a product expert, turning features and design details into compelling, brand-right storytelling
Present concepts and messaging rationale with clarity, confidence, and Fossil energy
Obsess over the details: revise, self-edit, and proofread to ensure accuracy, consistency, and polished execution
Manage deadlines in fast-moving workstreams, providing clear updates and flagging risks early
Stay tapped into culture, industry trends, and competitor activity—and bring relevant insights into the work

Benefits

Comprehensive Benefits: Includes health and well-being services.
Retirement Planning: 401(k) match and educational resources.
Paid Parental Leave & Return to Work Program: Support for new parents and caregivers with paid leave and a flexible phase-back schedule.
Generous Paid Time Off: Includes Floating Holidays, Sick Time, Personal Days, and Summer Flex Friday.
Flex Work: Remote Fridays and flexible Work-From-Anywhere options.
Tuition Reimbursement: For approved programs to support your professional growth.
Employee Discounts: Save on Fossil merchandise.

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