Senior Copywriter (Fully Remote)
About The Position
PadSplit is looking for a Senior Copywriter to help tell our story and scale our impact. As we grow, we need a strategic storyteller who can communicate our mission into compelling content that drives awareness, engagement, and growth. This role will play a key part in shaping how PadSplit communicates with hosts, members, investors, policymakers, and the broader housing community. Weâre looking for a seasoned content strategist and storyteller who can balance creativity with strategy in a dynamic environment. The right candidate knows how to break down complex ideas into clear, persuasive content that drives action and supports business growth. They take ownership of content initiatives and are always looking for ways to improve performance and expand reach. This person is naturally curious, uses data and audience insights to refine their approach, and continuously evolves their craft to deliver stronger results over time.
Requirements
- Content Expertise: 8+ years of experience in content marketing with a strong track record of execution.
- Strategic Leadership: Ability to build and scale content programs end-to-end, from strategy to execution.
- Cross-Functional Collaboration: Experience partnering with product, growth, design, and leadership teams.
- Marketplace Experience: Background creating content for marketplaces or multi-audience (B2C/B2B) environments.
- Writing & Storytelling: Exceptional writing, editing, and persuasive storytelling skills.
- Technical & Analytical Skills: Proficiency with tools like WordPress, Google Analytics, and SEO platforms.
- Results Orientation: Data-driven, self-starter focused on measurable impact and continuous improvement.
- Startup Mindset: Adaptable, curious, and creative, with experience thriving in fast-paced, early-stage environments.
Responsibilities
- Content Strategy & Leadership: Own PadSplitâs content strategy across web, blog, and social to drive growth and visibility.
- Editorial Planning: Co-manage the editorial calendar, aligning content with business goals and seasonal opportunities.
- Full-Funnel Content: Create content that supports every stage of the customer journey.
- Lead Generation & Campaigns: Develop gated assets and high-converting landing pages to drive qualified leads and growth.
- SEO & Distribution: Lead SEO initiatives and execute multi-channel distribution strategies to maximize reach and inbound demand.
- Audience Insights: Leverage research and customer insights to refine messaging and identify opportunities.
- Cross-Functional Collaboration: Partner with marketing and other teams to ensure alignment and consistency.
- Performance & Optimization: Track KPIs, optimize content through testing, and build scalable processes for efficient production.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
