Senior Copywriter

Hewlett Packard Enterprise•San Francisco, CA

15h•Onsite

About The Position

As a Senior Copywriter on the HPE brand team, you bring conceptual, copywriting, and experiential skills to create user-focused content for our customers and prospects. You’ll be part of a team that both produces our own marketing assets and works with external agency partners to extend our range. You’re a brand fanatic and unabashed word nerd; an expert at short form copywriting, with a keen ability to distill a few sentences down to four or five provocative, hard-hitting words--truly saying more with less. You know the best form of marketing is when the marketing doesn’t sound like marketing. You also understand that great marketing requires solid strategic thinking that you can clearly explain to others. You’ll exercise solid strategic thinking to clearly understand business drivers and marketing priorities, then take complex technical concepts and explain them in succinct ways our audience can relate to. You’ll tell HPE’s brand story across a variety of media, including but not limited to advertising, infographics, video scripts and live events. You’re someone who jumps into work with enthusiasm and you love to create new, differentiated ideas. In this role, you will be a vital member of the team — brainstorming, coordinating, and collaborating frequently to bring to life HPE’s most compelling narratives and marketing initiatives. You’ll craft messaging that meets the requirements outlined in creative briefs while working closely with creative teams across the marketing organization. If you’ve read this far and think you’re a good fit, we’d love to hear from you!

Requirements

10+ years of experience in creative, marketing, or communications writing, preferably in an in-house or agency environment
Experience working effectively with a creative team of designers, copywriters, art directors, creative directors, etc.
Detail oriented with a low/no tolerance for spelling and grammatical errors
A solid portfolio of copy that demonstrates short form brand and campaign writing is a must

Nice To Haves

Accountability
Accountability
Action Planning
Active Learning
Active Listening
Bias
Business
Business Planning
Coaching
Commercial Acumen
Computer Literacy
Creativity
Critical Thinking
Customer Insights
Data Analysis Management
Data Collection Management (Inactive)
Data Controls
Design Thinking
Empathy
Follow-Through
Growth Mindset
Intellectual Curiosity (Inactive)
Long Term Planning
Managing Ambiguity
Market Analysis + 5 more

Responsibilities

Conceptualize and author creative copy across a variety of media/channels, with specific focus on short- and medium-form copy (e.g., headline, body copy, video scripts)
Keenly understand business and marketing priorities and be able to translate this understanding into effective messaging and consistently compelling brand voice
Help guide both internal teams and external agencies to do the same
Perform light copy editing, making everything you touch better and strategically on target
Manage a large body of work in a fast-paced, highly matrixed team environment
Work collaboratively; we’re looking for people who love working in teams and whom others want on their teams

Benefits

Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

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