Senior Copywriter

PUBLICIS GROUPE • Birmingham, MI

40d • Hybrid

About The Position

Join an established team as Senior Copywriter to craft clear, compelling copy across a large, enterprise-level web ecosystem. This role focuses on site content ranging from marketing storytelling to transactional moments that require UX copy guiding users through research, configuration and conversion. You'll partner closely with Experience and Visual Design, Strategy, Product and Technology teams to ensure every word serves the user, strengthens the brand and supports business outcomes. You'll have established brand voice and tone guidelines, available to you to apply them consistently across a component-based design and copy ecosystem. In this role you will be expected to move confidently through long-form narrative content, structured web copy and interaction-focused microcopy that drives clarity and action. You'll touch on the full customer journey and messaging across channels. Avidly consider how users arrive from social, paid media, search, email and other CRM channels, you'll ensure the on-site experience remains cohesive, accessible and aligned from entry to completion. This is a hybrid role, requiring three days in-office each week.

Requirements

• 5+ years of experience in digital copywriting, content design or advertising with a focus on web experiences
• Portfolio demonstrating strong craft in both marketing storytelling and UX/transactional writing
• Ability to write for complex, multi-page experiences within structured and component-based content systems
• Understanding of UX principles, user behavior and content strategy fundamentals
• Experience writing for multi-channel ecosystems including web, social, email and CRM
• Working knowledge of SEO practices and how they shape content structure
• Clear understanding of accessibility guidelines and writing techniques that support WCAG compliance
• Experience collaborating with cross-functional teams including UX, Visual Design, Strategy, Product and Development teams
• Exceptional attention to detail, organization and version control in structured workflows
• Strong communication skills and ability to present work clearly to internal and client teams
• Experience working in Figma, structured copy decks and collaborative tools (Miro, Mural, Keynote/PowerPoint)
• Bachelor's degree in English, Communications, Journalism, Advertising or related field or equivalent experience
• Please include resume with portfolio link

Nice To Haves

• Automotive experience is a plus

Responsibilities

• Write copy for marketing, informational and transactional across multiple brand websites
• Apply established voice, tone and messaging guidelines across content ecosystem
• Translate strategy, insights and requirements into structured, user-centered content
• Partner with Experience Designers on flows, wireframes and interaction models to ensure copy supports usability, accessibility and intent
• Develop messaging for users from acquisition through research and ownership
• Collaborate with Visual Design to align tone, hierarchy and on-page storytelling with design systems and component patterns
• Write concise UX copy that guides users through tasks and interactions
• Support SEO strategy by integrating standards for metadata, headers and structural content elements
• Refine and optimize copy based on data, insights and performance
• Maintain consistency and scalability across a multi-brand ecosystems
• Work within copy workflows, ensuring accuracy, alignment and visibility across teams
• Provide cross-channel support for CRM, email and paid messaging connected to the site experience
• Ensure all copy meets accessibility standards including alt text, semantic clarity and inclusive language practices
• Present work confidently to internal teams and client, clearly articulating rationale and impact
• Manage time and priorities across concurrent workstreams while maintaining high quality and adhering to timelines

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees