Senior Copywriter, Performance Creative - Temporary Worker

Dentsu

335d • $44 - $71 • Remote

About The Position

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions. We are looking for a Temporary Sr. Copywriter to join our Performance Creative team. Reporting to the Creative Director, Performance Creative, you will create performance-driven work that supports print, digital, and social direct response channels while satisfying the branding requirements of our clients.

Requirements

• 3+ years minimum copywriting experience in creative advertising and performance creative.
• Telecom and B2B experience preferred.
• Experience working with the nuances and requirements of writing for Direct Mail, Online Display, Email, Social and Digital Experiences including Video.
• Working knowledge of web usability/accessibility, advertising technologies, and development methods.

Responsibilities

• Create conceptual yet performance-driven work, such as paid social, display, email, OLV, and landing pages while satisfying the branding requirements of our clients.
• Develop on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences across channels.
• Partner with our team to create concepts that enhance response strategies and achieve client goals.
• Utilize audience insights, strategic frameworks, and direct response best practices in your work.
• Understand unique audiences and create content that is relevant to each.
• Stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
• Present work both internally and to clients while building client relationships.

Benefits

• Paid holidays in accordance with dentsu policy.
• Accrued safe and sick time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers