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As a Sr. Copywriter you are accountable for concepts and messaging for all briefed projects. You will be leading copy direction, and will regularly partner closely with Sr Designers and Art Directors to create comprehensive answers to creative problems. You will lead from concept to completion - following the global brand direction, and the brand voice. Knowing your channels and touchpoints will ensure that you tailor concepts that will remain relevant across all digital placements. You will be focused on creating excellent, compelling, and effective creative executions that deliver against each brief. Additionally, you will be managing, coaching, and directing the work of copywriters and assistant copywriters as they contribute to other projects. You and your team will regularly be working on multiple projects simultaneously. You are expected to teach practical skills to your team regarding writing, editing, concept development, and creating a flexible messaging framework.