Senior Copywriter (Health DTC)

WPP PLC•New York, NY

40d•$60,000 - $140,000•Hybrid

About The Position

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. About VML Health: VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a 'vertical') that has the benefit of autonomy in management, but with support of non-health expertise. At the heart of health is the story of life - all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course. Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals' and patients' needs, behaviors and lived experiences through what we call 'radical empathy'. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life. What We're Looking For: We are seeking a detail-oriented and creative Senior Copywriter to join our dynamic team. In this role, you will be a vital part of the creative process, crafting compelling and accurate copy for a variety of materials across different platforms. You will become an expert on our brand, target audience, and voice, ensuring all content aligns with our overall strategy. This role requires strong collaboration skills, as you will work closely with editorial, creative, medical, and regulatory teams to deliver high-quality work that meets all requirements and deadlines.

Requirements

Able to produce clear, concise, accurate, and well-organized copy appropriate to relevant format/medium.
Able to clearly and confidently present work to internal teams.
Able to work closely with creative team and other cross-functional teams to execute strategic and tactical advertising concepts that address business challenges while adhering to client's marketing strategies.
A strong portfolio that demonstrates strategic and conceptual thinking.
3-4 years of relevant client or agency experience.

Nice To Haves

Experience in the healthcare/pharma industry is a plus but not required.

Responsibilities

Write clear, concise, accurate, and well-organized copy appropriate to relevant format/medium (print, digital, online, potentially social).
Display a strong understanding of assigned brands and categories and is responsible for concept creation with Art partner.
Write for one or more brands, ensures clinical accuracy, stays true to the brand voice, and has active role in meetings.
Develop a strategic understanding of the competitive landscape, demonstrating awareness of emerging data, changes in guidelines, and newsworthy events that could influence brand messaging/strategy.
Participate in client presentations when appropriate, while clearly articulating how the idea achieves the communication objective.
Represent the agency (with oversight) during medical/regulatory reviews, providing solutions and recommendations.
Research therapeutic topics and adapts findings to support brand strategies.

Benefits

Passionate, driven people We champion a culture of people that do extraordinary work.
Consciously cultivated culture We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

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