Senior Copy + Brand Manager

Hyatt • New York, NY

292d • $110,000

About The Position

Hyatt seeks an enthusiastic Sr. Copy + Brand Manager to join our Lifestyle Group. In this role, you will consult and collaborate with the Art team to generate ideas, maintain brand integrity and refine visual concepts and projects. You will be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections across the organization with stakeholders, colleagues, and guests. As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally.

Requirements

• 3+ years of experience in content marketing/editorial/copywriting, digital marketing and/or social media.
• Bachelor's degree or Master's degree in English, Marketing, Branding or Communications.
• Strong analytical skills in research and analysis of business-related content. Able to calculate ROI of the content.
• Managerial and organizational skills: work well under pressure and deadlines, attention to detail, speed and accuracy.
• Exceptional interpersonal and communication skills in written and verbal form.
• Creative and open-minded to interesting ideas for initiating new content.
• Proficient in MS Word, Power Point and certain software which will enhance content creation.

Responsibilities

• Write and edit select copy for brand marketing projects, communications, events, specials, content and promotions using brand tone and ensuring that tone is consistent across all platforms worldwide.
• Ensure existing brand tone and guidelines are followed and properly translates to all visuals, graphics and photography.
• Work closely with President and Creative Director and Global Head of Brand Marketing to help redefine and guide brand tone of voice for select brands within The Lifestyle Group that need refreshing and realignment.
• Manage the research and creation of new venue names, special menu items, series, activations, etc.
• Research and fact check all written communications and materials.
• Be a support for the PR team to draft all brand press releases, media alerts, interview requests and fact sheets.
• Work with Brand Development + Design teams on writing all new development narratives, including new hotels, residences and programs.
• Research, develop and write certain copy for new hotel openings including property and venue descriptions, room descriptions/names, and manage the execution and use of copy across all brand platforms, OTAs, and any other channels that highlight the brand/property.
• Co-leader in Corporate team to collaborate and generate ideas for content and culture spaces and maintain brand integrity.
• Refines visual concepts for each project hand in hand with the art team.
• Drives brand messaging and works with image selection for brand materials.
• Leader in editorial judgment - bringing a sense of larger brand trajectory across all projects and a key resource to ensure ideas align with brand standards.
• Oversees The Standard's Culture pages and broader editorial remit.

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally.
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center.
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption.
• Paid Time Off, Medical, Dental, Vision, 401K with company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Accommodation
• Education Level: Bachelor's degree