Senior Content Strategist (Chicago/Hybrid)

Morgan Street Holdings • Chicago, IL

2d • $100,000 - $105,000 • Hybrid

About The Position

We are looking for a Sr. Content Strategist who can help lead our content strategy and E-commerce capabilities within the team. You should have a deep understanding of online purchasing behaviors across social and E-commerce, with a strong focus on Gen Z. You should be passionate about connecting brands to consumers at the point of purchase, while generating cultural insights with depth and human truths at their core. All candidates should be comfortable leading full-scale strategy assignments with Fortune 100 clients, developing content strategies, and managing and developing junior level strategy talent.

Requirements

• 3-5 years working directly in content strategy and E-commerce strategy
• Agency experience required
• Experience digging into data and research and locating actionable insights
• Experience using AI tools such as Claude, Gemini, Perplexity, ChatGPT, etc.
• Experience managing and developing junior level strategy talent
• Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas
• Should be able to present complex ideas clearly
• Fantastic presenter and storyteller
• Strong interpersonal skills
• Unafraid to dive into new platforms and acquire new knowledge
• Experiencing marketing to Gen Z on digital platforms

Nice To Haves

• SEO and GEO experience
• Influencer content and marketing strategy
• Experience within beauty and kitchenware category

Responsibilities

• Work directly with the Director, Experience strategy to build high performing e-com focused content across a variety of categories including beauty and kitchenware
• Keep the team informed of rapidly changing behaviors across online shopping culture
• Understand the relationship between content and purchasing behaviour on a variety of E-commerce platforms including Amazon, Walmart, and TikTok shop
• Brief creative teams to elevate brand presence across product detail pages and A+ content
• Analyse competitive content strategies and E-commerce content to identify white space
• Guide production shoots and video content creation with sharp insights and best practices
• Build strategy plans, communication hierarchies, segmentation, and white papers of varying complexity while still being understandable by non-marketers
• Utilize AI tools to expedite content audits and reduce time to insight
• Understand SEO/GEO best practices and experience working with SEO strategists to implement optimizations into content

Benefits

• Generous medical, dental, vision and other great benefits
• Paid parental and medical leave programs
• 401(k) with a company match component and profit sharing
• 15 days of paid time off plus company holidays
• Hybrid work model
• Tuition reimbursement and student loan repayment assistance
• Inclusive employee resource groups

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed