Senior Content Strategist
About The Position
Senior Content Strategist Location: Miami, FL or Durango, CO (HQ) / Remote for the right candidate Reports to: Marketing Director The Opportunity At Rocky Mountain Chocolate Factory, we believe life is better with a little bit of cocoa and a lot of craft. We are seeking a Senior Content Strategist who shares our passion for storytelling, just as we share our passion for chocolate. You will be the architect of our brand’s voice and the Marketing Director’s right hand, ensuring our messaging is as consistent and high-quality as our copper-kettle caramel. From high-level brand development to the fine details of a social campaign, you will lead our creative team in delivering content that resonates with chocolate lovers and franchisees alike. What You’ll Do Core Strategy & Brand Development Finalize Brand Evolution: Review current materials and conduct discovery to establish our industry positioning and finalize our editorial tone. Master Documentation: Build and maintain comprehensive Brand Guides, including an editorial "style book" with samples and a specific guide for our franchise partners. Strategic Roadmap: Work with the Marketing Director to translate business goals into a cohesive content roadmap across digital, social, retail, and print channels. Omnichannel Execution Digital & E-commerce: Realign rmcf.com page content, product descriptions, and collection stories to support the new brand message. Retail & Print: Ensure a seamless experience between online and physical stores by aligning store signage, shelf-talkers, and printed collateral. Internal Portals: Oversee content for the Franchisee Portal and our Fundraising platform to ensure brand alignment at every touchpoint. Campaigns & Communications Multi-Channel Campaigns: Lead ideation for social media and ad campaigns, ensuring every post or seasonal catalog feels authentically "RMCF". Email Strategy: Manage diverse email streams for general consumers, potential franchisees, and existing franchise partners. Scripting & Support: Develop written and verbal scripts to help franchisees deliver a consistent brand experience during customer interactions. Who You Are The Seasoned Pro: You have 5-7+ years of experience in marketing and content creation (corporate-level experience or agency experience is a plus). The Strategic Thinker: You can understand and explain the why behind the content strategy and how it fits into the larger marketing funnel. The Natural Leader: You enjoy managing people and projects, and you know how to give constructive feedback that levels up the entire team. The Perfectionist: You have a "confectioner’s eye" for detail. Typos and off-brand visuals don't make it past your desk. The Storyteller: You know how to make people crave a product through compelling narratives and sensory-driven content. Why RMCF? The chance to shape the future of a beloved, legacy brand. A collaborative, creative culture where your ideas have a seat at the table. A competitive salary and benefits package. And yes... there will be chocolate. Think you’re the perfect blend for our team? Send us your resume and a portfolio of work that showcases your ability to lead a brand’s voice.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or related field, or equivalent work experience.
- Minimum of 5+ years of experience in content strategy, marketing, or related field.
- Strong understanding of brand development and content strategy across multiple channels.
- Excellent written, editing, and verbal communication skills.
- Proven ability to manage multiple projects and deadlines effectively.
- Strong attention to detail and commitment to quality control.
- Ability to think strategically and connect content initiatives to business objectives.
Nice To Haves
- Experience in retail, food & beverage, franchise, or consumer packaged goods industries.
- Prior corporate or agency experience.
- Experience developing brand guidelines or editorial style guides.
- Familiarity with e-commerce platforms and digital content optimization.
- Experience supporting franchise systems or multi-location brands.
Responsibilities
- Finalize Brand Evolution: Review current materials and conduct discovery to establish our industry positioning and finalize our editorial tone.
- Master Documentation: Build and maintain comprehensive Brand Guides, including an editorial "style book" with samples and a specific guide for our franchise partners.
- Strategic Roadmap: Work with the Marketing Director to translate business goals into a cohesive content roadmap across digital, social, retail, and print channels.
- Digital & E-commerce: Realign rmcf.com page content, product descriptions, and collection stories to support the new brand message.
- Retail & Print: Ensure a seamless experience between online and physical stores by aligning store signage, shelf-talkers, and printed collateral.
- Internal Portals: Oversee content for the Franchisee Portal and our Fundraising platform to ensure brand alignment at every touchpoint.
- Multi-Channel Campaigns: Lead ideation for social media and ad campaigns, ensuring every post or seasonal catalog feels authentically "RMCF".
- Email Strategy: Manage diverse email streams for general consumers, potential franchisees, and existing franchise partners.
- Scripting & Support: Develop written and verbal scripts to help franchisees deliver a consistent brand experience during customer interactions.
Benefits
- Medical, dental, and vision insurance
- Health Savings and Flexible Spending Accounts
- 401(k) with company match
- Employee Assistance Program (including coverage for spouse and dependents)
- Short/Long Term Disability – Paid by Company
- Life Insurance – Paid by Company
- Paid Vacation
- Paid Holidays
- Professional Development Opportunities
- Employee Purchase Discounts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
