Senior Content Strategist

SAP • Bellevue, WA

83d • Hybrid

About The Position

The Content Strategy and Planning team in Corporate Marketing is looking for a Senior Content Strategist to develop and execute content strategies across the entire customer journey, from awareness and perception to demand, adoption, and consumption-spanning both digital and physical engagement.

As a Senior Content Strategist, you will work closely with the Customer Journey Planning team to help translate customer journeys across the business and act as a guide on how the journey is realized through compelling content throughout our go-to-market efforts.

Our team believes in connecting with customers at scale, supporting them at each stage of the customer journey, from early awareness and consideration, through onboarding and post purchase engagement. You will be in the middle of it all helping to identify the right content that delivers what customers want-where they want it, when they want it, and how they want it.

Requirements

• 6+ years of demonstrated track record driving business impact through content.
• 6+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping, buying committees.
• Strong customer-centric mindset and demonstrated ability to put the customer first.
• Strategic thinking and problem-solving abilities, and a growth mindset approach.
• Ability to manage multiple projects and meet deadlines.

Nice To Haves

• Clear and persuasive communication skills, both written and verbal.
• Recognized as a self-starter with a bias for action.
• Experience managing across highly matrixed organizations, often with competing priorities.
• Deep understanding of content disciplines, including content strategy, SEO and execution.
• Experience with commercial technology sales processes.

Responsibilities

• Define content strategy for our end-to-end customer journeys mapped to integrated marketing programs.
• Build the resulting content plans for key marketing motions, designed to accelerate the customer through the lifecycle from awareness to adoption.
• Drive content execution efforts by briefing internal teams and external agencies, ensuring high-quality and engaging content across integrated marketing channels.
• Lead collaboration across cross-functional teams, including integrated marketing, content development, brand, and product marketing to ensure stakeholder alignment.
• Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create-how they find it, how they consume it, how they use it to make decisions.
• Leverage data and market insights for decision making including content optimization and new concept development.
• Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale.

Benefits

• SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best.
• At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
• We ultimately believe in unleashing all talent and creating a better world.
• SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities.
• SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role.
• Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees