Senior Content Strategist

Praytell

77d • $90,000 - $115,000

About The Position

We’re looking for a Senior Content Strategist to join our growing team. In this role, you’ll work closely with our Associate Director, Content Strategy, and our cross-functional teams to bring bold, social-first ideas to life. You’ll help shape storytelling across platforms, collaborate with our creator and influencer team, and translate cultural and consumer insights into content that connects. This is a hands-on, collaborative role, perfect for a content ace who’s passionate about the intersection of culture, creativity, and data, and eager to hone their strategic voice. If you’re chronically online, love the fast-moving world of social, and want to help brands engage in authentic, impactful ways, we’d love to meet you.

Requirements

• 4-5 years of social media or content strategy experience, ideally at a digital/social agency or in-house content studio.
• Proven success leading content calendars, writing social briefs, and guiding influencer or creator-driven campaigns.
• Deep fluency in social platforms, especially short-form video (TikTok, Reels, Shorts) and a knack for creator-led storytelling.
• Skilled at partnering with analytics teams to interpret social performance metrics and turn them into optimization strategies.
• Proven ability to connect emerging cultural trends and platform behaviors to brand narratives and content strategy.
• Comfortable collaborating cross-functionally under senior leadership, while balancing independent account work.
• Curiosity and working knowledge of how new communities and platforms (Reddit, Twitch, WhatsApp, etc.) are shaping consumer engagement.
• Strong communicator who thrives in a fast-paced, idea-driven, and collaborative environment.
• A passion for storytelling at the intersection of culture, creativity, and community.

Nice To Haves

• Are plugged into digital culture and can translate memes and moments into strategic opportunities.
• Love writing and editing a sharp brief as much as pitching a trending TikTok concept.
• Enjoy working across teams and translating data into action.
• Balance creativity with a love for organization, reporting, and insight generation.
• Naturally collaborative and team-oriented.

Responsibilities

• Own Client Strategy: Lead content and channel strategy for select accounts, from owning content calendars and creative briefings to programming and optimizations, ensuring every aspect ladders up to client goals.
• Inspire Creative: Translate cultural trends, consumer insights, and performance data into clear, sharp briefs that fuel standout creative work.
• Drive Optimization: Review and analyze monthly and campaign-level social performance data to develop insights and actionable recommendations that keep content fresh and effective.
• Spot What’s Next: Stay plugged into platforms, culture, and consumer sentiment to identify real-time opportunities where brands can show up authentically.
• Collaborate Across Teams: Partner with Analytics, Creative, Influencer, PR, and Account teams to connect the dots between learnings, KPIs, and integrated brand storytelling.
• Lead Social Listening: Conduct ongoing social listening and competitive scanning to inform POVs, campaign planning, and rapid-response opportunities.
• Champion Best Practices: Track innovations across TikTok, Instagram, YouTube, X, Pinterest, Twitch, and beyond, shaping platform-native strategies, testing formats, and driving engagement.
• Elevate the Team: Contribute to playbooks, POVs, and trainings that help the team level up on emerging formats, cultural shifts, and best practices.

Benefits

• Salary: $90,000 - $115,000
• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP), where you receive shares of Project Worldwide, our parent company, for every year you work here
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO), more than a dozen company holidays and mental health days
• Flexible work locations within the US, remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago and New York
• Flex Fridays, aimed to keep Fridays meeting-free (with exceptions) for focused work and providing you space to support your personal wellbeing while delivering great client service
• Access to our Employee Assistance Program (EAP) giving you and your family access to mental health resources, family and relationship support, career resources, legal and financial services, discounts and more
• Paid parental leave and fertility support programs
• Training and team-building programs and activities
• Camp Praytell, our company offsite (eligibility based on employee start date)
• Our wonderful Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees