Senior Content Strategist

iPullRank • New York, NY

120d • $90,000 - $110,000

About The Position

iPullRank is looking for a Senior Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy for an industry-leading financial services company and will work with other team members to execute on content campaigns and ensure that content objectives are being met. This role will complete content audits and develop keyword research. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. You will lead editorial development from topic ideation to content publication and work with internal production teams to ensure content is delivered to strategy and performance. This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. This job may be hybrid or remote. Salary range: $90-110K.

Requirements

• 6-8 years of experience in a similar content strategy position
• Expertise in SEO, GEO and performance-based content marketing
• Expertise in content pillar/cluster strategies and how content contributes to the customer journey
• Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings
• Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including email marketing, paid media and social media
• Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories
• Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides
• Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way
• Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog
• Previous experience with a variety of Analytics platforms (GA4, GSC, Amplitude, Looker Studio)
• Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies
• Experience leveraging market segmentation in the development of Content Strategy

Nice To Haves

• Experience working in an agency environment
• Experience with content-focused link building strategies
• Experience with a variety of Content Management Systems
• Experience with analytics platforms (GA4, GSC, Adobe, Amplitude)
• Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms

Responsibilities

• Develop multi-channel Content Strategy for a major home lending company to inform client content creation efforts that align with their business goals
• Lead Content Strategy from client approval to reporting
• Lead Monthly topic ideation, briefing, and implementation with an internal and external team of writers, editors, copyeditors and fact-checkers
• Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.
• Perform extensive content audits
• Lead ideation sessions for content creation
• Work with other teams and manage projects to completion
• Present content reporting and provide strategic recommendations based on performance and business goals
• Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results
• Write user stories to inform user experience and development
• Develop models and specifications for metadata and taxonomy
• Work with the SEO, Research & Analytics team to design and execute tests and optimize strategy based on performance
• Work with Content Promotion lead and Social Media strategist to develop strategies for promotion and distribution of content
• Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership

Benefits

• Competitive salaries commensurate with experience
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays

What This Job Offers

• Career Level: Senior
• Number of Employees: 11-50 employees