Senior Content Producer

R/GA Careers Page • New York, NY

8h • $145,000 - $165,000 • Hybrid

About The Position

The Studio is the global content production department at R/GA with a mission to advance storytelling through new media and technology. The Studio is responsible for all content execution at R/GA, focusing on integrated production, high volume content creation, technology and platform innovation, and internal agency content needs.
Our Senior Content Producer acts as a bridge between traditional craft and emerging tech. You will manage the workflow and staffing across multiple content productions while leading the charge in experimenting with AI-driven tools to expand what’s creatively possible and ensure our workflows are as innovative as the work itself.
Here’s what you should know if you want to be a Senior Content Producer at R/GA:

Requirements

• 5-8 years of experience in Live Action and Line Production, specifically within an agency-side production environment.
• Experience in Animation and VFX for brand work.
• Hands-on experience or a deep interest in generative AI platforms and how they can be applied to production workflows.
• A track record of managing multiple clients simultaneously and delivering integrated campaigns across TV and digital.
• Inherent knowledge of production workflows, procedures, and vendor/artist contacts (locally and nationally).
• Experience scoping out projects and creating budgets ranging from $30k to $1MM+ using internal resources and vendors.

Nice To Haves

• Is a digital-first and social-first producer who understands the nuances of creating content for modern platforms and emerging media.
• Is a curious experimenter who isn't afraid to break traditional production models to find more efficient, tech-forward solutions.
• Has outstanding verbal and written communication skills as well as strong leadership and production knowledge.
• Possesses a 'maker' mindset, staying at the forefront of AI trends and proactively finding ways to apply them to real-world client challenges.

Responsibilities

• Oversee content production across multiple clients and projects simultaneously, maintaining high velocity and pipelining resources as needed.
• Identify and integrate emerging AI tools (e.g., generative video, AI-assisted editing, or prompt engineering) to streamline high-volume content creation and enhance storytelling.
• Own projects from end-to-end, managing the entire lifecycle across pre-production, production, and post-production.
• Support integrated deliverables across TV, social, and digital content, ensuring brand consistency across all platforms.
• Draft and review staff plans, Production Estimates, and Statement of Works (SOWs), signing off on deliverables and vetting fee hours with Business Affairs and Client Engagement.
• Prototype and test new production workflows that leverage automation to increase velocity without compromising R/GA’s high standard of craft.
• Triple bid, manage budgets, client and vendor relations, and wrap and reconcile jobs.
• Lead and inspire client teams across all levels and disciplines by clearly communicating project schedules and daily/weekly deadlines.
• Serve as a client-facing content expert across all accounts as needed.
• Collaborate with the agency team, clients, and vendors to create the best work possible.
• Partner with agency and production discipline leads on problem-solving regarding all aspects of content creation and production.
• Work with Business Affairs on talent negotiations, vendor contracts, and talent contracts.
• Coordinate with Business Affairs to oversee the wrap and reconciliation of jobs in a timely manner and in compliance with client contracts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed