Senior Content Marketing Specialist

UnitedHealth Group • Eden Prairie, MN

113d • $71,200 - $127,200 • Remote

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together. As a Senior Content Marketing Specialist, you will be responsible for developing and executing content strategies that deliver relevant, meaningful differentiation and spark insight-centered commercial conversations that create brand loyalty and drive growth. This position follows a hybrid schedule with four in-office days per week.

Requirements

• 3+ years of content marketing or copywriting experience
• Demonstrated excellent short- and long-form writing and editing skills
• Proven ability to translate complex ideas into compelling narratives
• Ability work in either the Washington, DC, or Eden Prairie, MN, office 4 days weekly

Nice To Haves

• Experience marketing health care technology and services
• Experience marketing to health plan/insurance or provider organizations

Responsibilities

• Write and edit insight-centered content across formats: articles, infographics, videos, guides, landing pages, white papers, emails, case studies and social media
• Manage and execute editorial calendar, working cross-functionally to align content with product launches and campaigns
• Identify points of differentiation for best positioning our services and software solutions
• Work closely with the product and sales teams to understand buyer needs and pain points
• Work with integrated marketing team partners to incorporate content into market awareness and demand generation campaigns
• Support subject matter experts in developing presentations and collateral for events and speaking opportunities
• Ability to travel on occasion as needed

Benefits

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree