Senior Content Marketing Specialist
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About The Position
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility. Position Purpose: Implement content strategy to drive SEO (Search Engine Optimization) and demand goals across all of our public sites. Develop and execute content strategy, with a focus on website content, email messaging, and on-site SEO. Work collaboratively with designers, developers, and other stakeholders to create compelling content that engages visitors and encourages them to act. Support design, planning, and execution of national, regional, and state-level campaigns to help support membership and messaging goals Craft and adapt marketing activations content so that they are relevant and accessible to all audiences Drive the day-to-day execution portfolio strategy to communicate to key stakeholders. Monitor compliance with federal norms including regulatory, accreditation, and audits Drive the adoption of common ways of working that support Brands strategy and leverage tools that can help drive marketing excellence across the network Identify opportunities for scale and efficiency in both enabling investment (agency fees, production, research etc.) and media to support development and delivery of hyper-local content Identify and gather best practices and learnings to share with stakeholders and establish a community of practice to scale across the network.
