Senior Content Marketing Manager

Fluidra North America • Carlsbad, CA

111d • $130,000 - $150,000

About The Position

The Sr. Content Marketing Manager will play the lead role in developing the strategy, infrastructure, management, optimization, and analysis of Fluidra’s content programs for the industry’s leading brands, including Jandy, Polaris, S.R.Smith, Taylor, and others. This dynamic, fast-paced position establishes you as a thought leader, putting you at the center of defining the company’s content strategies, execution plan, and budget allocation. The ideal candidate must be equal parts creative and analytical with a strong background in copywriting and content production. This role is responsible for driving YoY growth in KPIs such as awareness, engagement, and site traffic. This position will lead a mix of external agencies and internal cross-functional teams to deliver impactful content campaigns across various channels, including social media, email, advertising, blogs, trade publications, and more. This role is both strategic and hands-on, requiring exceptional communication skills, business acumen, high emotional intelligence, and the ability to build consensus and influence stakeholders at all levels. This role includes one direct report who oversees social media content planning.

Requirements

• 10+ years of professional experience in marketing, copywriting, or a related field.
• Demonstrated expertise in professional social media strategy and execution.
• Exceptional written and verbal communication skills.
• Proven project management experience with the ability to work effectively across teams.
• Experience with managing direct reports and external agencies.
• Familiarity with digital media, social media, influencer, affiliate and content marketing strategies.
• A self-driven, entrepreneurial mindset with a passion for taking ownership and driving results.
• Strong analytical skills and experience presenting data-driven insights to leadership.
• Knowledge of minor video production and editing tools is a plus.

Responsibilities

• Lead the department with content campaign ideas, build support for your concepts across functional teams, and secure budget.
• Manage social media specialist and freelance copywriters, fostering a culture of innovation and accountability.
• Establish and oversee processes for content creation, review, and optimization to ensure high-quality output.
• Manage project schedules, ensuring on-time delivery of content and seamless execution of campaigns.
• Coordinate with internal and external stakeholders to align on goals and expectations.
• Develop and execute short-term and long-term B2B and B2C content strategies for earned, owned, and paid channels.
• Produce rich content for print, web, social, email, and video projects from start to finish.
• Ensure all content aligns with brand positioning and messaging, emphasizing compelling, customer-focused storytelling.
• Manage and scale up our B2B and B2C UGC programs to deliver unique stories that drive brand awareness.
• Build and maintain relationships with key industry publications and editors to drive PR opportunities.
• Develop, implement, and measure content marketing experiments across various channels.
• Monitor KPIs, contribute to business reviews, and present progress-to-goal metrics to leadership.
• Identify and implement operational efficiencies, streamlining workflows and automating marketing efforts.
• Stay updated on emerging content marketing trends and technology tools to enhance content strategy.
• Experiment with new formats and approaches to stay ahead in a competitive digital landscape.

Benefits

• Flexible Vacation Time
• 9/80 work week schedule (EVERY OTHER FRIDAY OFF!) with subsequent Fridays WFH
• 11 paid Holidays
• Full range of health benefits including medical, dental & vision, short & long-term disability
• 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
• Health and wellness programs / gym reimbursement
• Educational assistance up to $7,000 per year
• On-site self-service café / free gourmet coffee stations
• Company sponsored FUN events!
• Generous product discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees