Senior Content Marketer

Animalz • San Diego, CA

77d • $70,000 - $85,000

About The Position

As a Senior Content Marketer at Animalz, you'll take ownership of executing and maintaining content strategies for a portfolio of high-growth B2B technology customers. You'll be responsible for producing compelling, audience-focused content that drives measurable business outcomes. This isn't just a writing role. You'll oversee content pipelines, assign work to freelancers, collaborate with design, and act as a trusted partner to customers. You'll work closely with the Heads of Content to translate strategy into action and work with editors and subject matter experts to ensure everything you ship is thoughtful, useful, and aligned with business outcomes.

Requirements

• 4–6 years of experience in content marketing, preferably in a B2B SaaS or agency setting
• Proven ability to execute content strategies that support business goals—traffic, conversions, engagement, or retention
• Strong customer management skills, including the ability to communicate proactively, manage feedback loops, and build trust across multiple accounts
• Exceptional writing and editing skills, with a strong grasp of SEO and narrative clarity
• Experience assigning work to and managing freelance writers in a fast-paced editorial environment
• Familiarity with AI tools (e.g., ChatGPT, Perplexity, Claude) and the ability to use them to enhance—not replace—human editorial quality
• Strong command of content tools and analytics platforms (e.g., Google Analytics, Ahrefs, HubSpot, Clearscope)
• Experience collaborating with other content professionals and helping refine internal processes
• Excellent communication, organization, and remote collaboration skills
• Curiosity and a commitment to continuous learning in the evolving world of content and content strategy

Responsibilities

• Execute and maintain content strategies developed by Heads of Content, adapting them to evolving customer needs and feedback
• Create high-performing content—blogs, guides, landing pages, email nurtures, and more—that aligns with SEO best practices and customer intent
• Assign and manage freelance writers, ensuring timely, high-quality delivery for the accounts and strategies you support
• Collaborate with design to create graphics for various deliverables (create design briefs, explain concepts, etc.)
• Audit, refresh, and optimize existing content to improve performance across search, conversion, and engagement metrics
• Manage content calendars and delivery pipelines, balancing quality with high-volume output
• Create monthly performance reports for the customers you manage, communicate key results and insights, and ensure content is aligned with customer goals and target outcomes
• Participate in knowledge-sharing within the team, contributing expertise while learning from others in a collaborative environment
• Contribute to internal initiatives, from researching and piloting new service offerings to improving AI-assisted content workflows

Benefits

• Health & vision insurance (or wellness stipend for non-US team members)
• 401(k) retirement plan (US only)
• Unlimited PTO policy
• Flexible working schedule
• Team lunch stipends

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees