Senior Content Marketer

Viant • New York, NY

71d • $85,000 - $100,000 • Hybrid

About The Position

We're looking for a Senior Content Marketer to support our marketing team in driving pipeline growth through coordinated campaigns, optimized content, and seamless execution. From ideation to execution, this role will harness AI-powered solutions as a core part of the marketing workflow to deliver measurable impact. This role blends content management, marketing operations, and campaign coordination to ensure our efforts are targeted, timely, and impactful. Besides copywriting efforts, you'll collaborate across teams to keep our content calendars aligned, our campaigns on track, and our marketing automation working at peak performance - with a special focus on ABM, paid media, email and website initiatives.

Requirements

• Experience with AI tools and knowledge on evolving design trends are a must.
• Ensure content calendars are accurate, visible, and aligned with business priorities.
• Campaigns launch on time with high-quality, brand-consistent content.
• Marketing automation workflows are efficient, personalized, and performance-driven.
• ABM and paid media strategies benefit from smarter targeting and measurable results.

Responsibilities

• Maintain and update the website, ensuring SEO best practices and day-to-day operations run smoothly.
• Support regular audits and updates to improve site performance, engagement, and conversion.
• Maintain and update the editorial/content calendar for priority topics (CTV, AI, DSP) so it's always current, visible to stakeholders, and aligned with strategic goals.
• Create and manage a new content calendar visibility dashboard.
• Manage timelines, deliverables, and approvals for campaigns involving ABM, paid media, website updates, and copy needs.
• Partner with Creative & Demand Gen teams to develop and deploy high-impact content across channels, including emails, website, ads, and event materials.
• Support Product Marketing reviewing go-to-market materials, product descriptions, and messaging ensuring alignment with campaign priorities and brand positioning.
• Adapt thought leadership content (white papers, blogs, webinars) into audience-specific formats that can be integrated within the larger campaign calendar.
• Assist with setup, targeting, and optimization of marketing automation & CRM.
• Own workflows and personalization logic to improve segmentation and ABM strategies.
• Test and implement AI/ML tools to improve targeting, timing, and content relevance.
• Analyze campaign performance and provide actionable insights for optimization.

Benefits

• Fully paid health insurance
• Paid parental leave
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 251-500 employees