Senior Content Manager

GreenSky Administrative Services • Atlanta, GA

20d • $90,000 - $115,000 • Hybrid

About The Position

GreenSky, a leading financial technology company powering commerce at the point-of-sale through innovative lending solutions, is seeking an experienced Senior Content Manager to drive strategic content initiatives while maintaining excellence in creative execution. This hybrid role combines strategic leadership responsibilities with hands-on content creation , managing a small team while actively contributing to content development across multiple channels and formats. You'll work at the intersection of business strategy and creative excellence, scaling our content operations to support our expanding fintech ecosystem of Merchants, Consumers, and stakeholders. What We're Looking For A dynamic, versatile professional who thrives at the intersection of strategy and creative excellence. You're proactive, organized, and flexible, able to manage tight deadlines and multiple projects simultaneously without losing sight of the big picture. You bring interesting perspectives, think differently when facing challenges, and get excited about great ideas. You're comfortable wearing multiple hats: strategic advisor, hands-on writer, team leader, and creative collaborator.

Requirements

• 5+ years of progressive content creation, copywriting, or content marketing experience, with at least 2+ years managing or mentoring other content professionals
• Proven track record of writing diverse, high-impact content across multiple formats and channels
• Demonstrated ability to scale content operations and maintain quality during growth
• Strong foundational experience in content strategy development, editorial planning, and multi-channel distribution
• Agency experience strongly preferred
• Exceptional writing and creative abilities across multiple formats (social media, video, web, paid media, presentations, event collateral)
• Ability to find inventive and effective ways to tell stories, solve problems, and capture attention
• Proven versatility with a portfolio showcasing diverse writing styles, industries, and channels
• Deep understanding of SEO/AEO/GEO best practices and digital marketing principles
• Strong editing and proofreading capabilities with mastery of AP and Chicago Manual of Style
• Demonstrated ability to lead, motivate, and develop content professionals
• Strong interpersonal and communication skills with ability to collaborate effectively across teams
• Excellent project management capabilities with experience managing complex, multi-stakeholder initiatives
• Ability to build and optimize scalable content operations
• Strong analytical mindset with ability to measure and optimize content performance
• Strategic thinking capabilities with focus on business impact and ROI
• Understanding of buyer journey mapping and content personalization strategies
• Data-driven decision-making approach with proficiency in marketing analytics and content metrics
• Proficiency with content management systems, project management tools (e.g., Asana, Monday.com), and analytics platforms
• Familiarity with social media management tools, content automation tools, and emerging content technologies
• Comfortable with marketing automation platforms and basic CRM systems

Nice To Haves

• Bachelor's degree in English, Journalism, Marketing, Communications, or related field; MBA a plus
• Fintech or financial services experience with understanding of lending, payments, or consumer finance
• Experience with financial services content compliance and regulatory considerations
• B2B and B2C content creation for complex product offerings
• Background with vendor management and content agencies
• Knowledge of AI-powered content tools and emerging content technologies

Responsibilities

• Lead content strategy aligned with business objectives and market priorities.
• Scale content operations and workflows to support growth without compromising quality.
• Collaborate with senior leadership on go-to-market content plans.
• Manage and mentor a small team , setting clear roles and performance metrics.
• Create compelling content across web, social, video, ads, presentations, and collateral.
• Ensure brand consistency and conduct research for accuracy and relevance.
• Streamline production with templates, agile planning, and repurposing strategies.
• Maintain quality standards through editing and adherence to style guides.
• Partner cross-functionally with marketing, product, and sales teams.
• Track KPIs and analyze performance to optimize content strategy and ROI.
• Oversee multiple projects , budgets, and timelines using project management tools.
• Drive continuous improvement in content operations and workflows.

Benefits

• This role is also eligible to receive an annual bonus within a comprehensive total rewards package, alongside a full suite of medical, dental, vision, disability insurance, life insurance, 401k retirement benefits, paid time off, paid holidays, and paid personal/sick time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level