Senior Content Designer

Delta Air Lines, Inc. • Atlanta, GA

29d

About The Position

At Delta, our Digital Experience team is the driving force behind shaping cohesive and engaging digital interactions. We are committed to human-centered design to address the dynamic needs of today's users while advancing future possibilities. We are inviting top-tier talent to join us in creating exceptional digital experiences for our customers and employees. As Senior Content Designer, you'll collaborate with a wide variety of cross-functional stakeholders to develop and manage content that supports users in their travel journey across delta.com and the Fly Delta app. This role is crucial in ensuring that our content aligns with both business objectives and user needs, driving positive customer sentiment and engagement. The ideal candidate will have a strong background in UX content strategy, demonstrating the ability to think critically about the end-to-end user journey while leveraging research and analytics. Experience writing clear, user-centric copy is essential, along with the ability to articulate design decisions and communicate the value of strategic content development.

Requirements

• strong background in UX content strategy
• demonstrating the ability to think critically about the end-to-end user journey while leveraging research and analytics
• Experience writing clear, user-centric copy
• ability to articulate design decisions and communicate the value of strategic content development

Responsibilities

• Conduct discovery and identify needs and opportunities to improve the user journey through information on our digital channels.
• Collaborate with cross-functional teams, including UX design, product owners, user research and analytics to build cohesive and effective content strategies.
• Create and maintain content guidelines, standards and processes to ensure consistency and quality across all digital platforms.
• Lead UX writing efforts on designated projects, crafting clear and concise content.
• Create inclusive narratives across the product experience that support user engagement and satisfaction.
• Articulate design decisions and present content design strategies to stakeholders, incorporating feedback and making necessary adjustments.
• Partner with cross-divisional communications and writing teams to align on strategic channel approach and advocate for UX content best practices.
• Provide expert consultation on customer journey flows, site navigation, and information architecture to optimize the user experience across our digital channels.
• Analyze content performance metrics to demonstrate success through data and continuously improve strategy.
• Support colleagues on the content team on large-scale or complex initiatives as needed.
• Ensure digital content meets accessibility standards to provide an inclusive experience for all customers.
• Stay up-to-date with industry trends and best practices in digital content strategy and UX writing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Air Transportation
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees