Senior Content Designer - US Travel Domain

Cover Genius • San Francisco, CA

9d • $145,000 - $185,000

About The Position

As Cover Genius continues to grow, more travelers encounter our products at critical moments — when booking, changing, protecting, or claiming on a trip. Our Content Design team exists to make these complex, regulated insurance experiences feel simple, clear and trustworthy.
As a Senior Content Designer embedded in our US Travel business, you won’t operate as a service desk or ticket-based writer. You will act as a strategic partner to Product, Design and Engineering and take ownership of the end-to-end user journey across our major travel partners (e.g. Booking.com, Expedia, Priceline). This includes the purchase experience, policy understanding, claims, service and post-purchase communications.
You are expected to think beyond the content itself. We want someone who approaches the domain like a business owner: “If this were my product, what would I change to grow it, improve conversion and increase trust?”
You will define and deliver content strategy, shape product decisions early, and use evidence — research, data, experimentation — to influence outcomes. Unlike many large tech organisations where content designers work on a small slice of a product, here you will own the entire customer journey.
Because Cover Genius does not currently have a dedicated research team, you will plan and run research yourself, synthesize insights and translate them into product improvements.

Requirements

• 5+ years of experience in Content Design, within a multidisciplinary product organisation.
• Experience operating as a strategic partner (not a production copywriter).
• Demonstrated ownership of complex, end-to-end user journeys.
• Strong portfolio showing content strategy, service design thinking and measurable business impact.
• Experience in a regulated or complex domain (fintech, banking, payments, health, insurance, or similar).
• Proven ability to independently plan and conduct user research and translate findings into product decisions.
• Experience influencing senior stakeholders and navigating strong opinions.
• Experience using data and experimentation to drive improvements.
• Proficiency in Figma (including flows and lightweight prototyping).
• Ability to onboard quickly, operate autonomously and make decisions with incomplete information.

Nice To Haves

• Experience in travel technology or marketplaces is highly beneficial

Responsibilities

• Own the end-to-end content experience across the US Travel product lifecycle (offer → purchase → policy → service → claims → communications).
• Act as a strategic partner to Product Managers, Designers and Engineers, influencing product direction — not just wording.
• Develop and execute a clear content strategy aligned to business goals, conversion, retention and trust.
• Design product flows, information architecture, interface language, product naming and communication frameworks.
• Plan and run research (interviews, usability testing, discovery studies, workshops, surveys) and synthesize findings into product recommendations.
• Use analytics, experimentation and A/B testing to evaluate and improve product performance.
• Navigate regulated insurance requirements while maintaining clarity and customer understanding.
• Create scalable content patterns and frameworks that work across multiple travel partners and markets.
• Confidently present and defend recommendations to internal stakeholders and external partners.
• Collaborate from discovery through launch with Product, Engineering, Legal, Compliance, Localization and Data teams.
• Produce and maintain artifacts in Figma, including flows, prototypes and content structures.
• Audit existing journeys and proactively identify improvements — without waiting for tickets.

Benefits

• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures speak a thousand words!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed