Franklin Resources-posted about 2 months ago
$150,000 - $165,000/Yr
Full-time • Mid Level
Hybrid • Radnor, PA
5,001-10,000 employees
Securities, Commodity Contracts, and Other Financial Investments and Related Activities

Fiduciary Trust International is seeking a Senior Content Creator to lead the creation of compelling content with a strong focus on wealth management sales and marketing content. You will be responsible for developing persuasive presentations, pitch decks and other client-facing collateral that clearly communicates value and drives business development. Acting as the editorial lead and writer for wealth planning, you will craft scripts for videos and webinars to educate, engage, and influence key audiences. The Senior Content Creator contributes to brand storytelling, website copy, and ad hoc writing projects, supporting marketing campaigns and client outreach. The ideal candidate is a strategic thinker and exceptional communicator who can collaborate with subject matter experts and creative teams to deliver content that advances both marketing and sales goals. A strong understanding of how to write sales-oriented copy, alongside expertise in SEO best practices, is essential.

  • Develop content ideas based on SEO results, website analytics and themes.
  • Lead the editorial board for wealth planning content, overseeing topic selection, content pipeline, contributor coordination and alignment with business strategy.
  • Create compelling thought leadership content in collaboration with internal experts-covering topics such as tax planning, estate strategies, financial planning, and wealth transfer.
  • Write scripts for educational videos and webinars, ensuring the content is clear, compliant, engaging, and aligned with audience needs.
  • Develop short and long-form content, blogs, articles, infographics, and other assets that establish our authority in wealth management and financial planning.
  • Develop client testimonials for the website and pitch materials
  • Write and edit brand-consistent messaging for webpages, digital experiences and marketing campaigns.
  • Utilize language across content to maximize SEO results
  • Craft content for homepage messaging, product/service pages, and campaign landing pages.
  • Support executive communications with high-impact storytelling aligned to our brand.
  • Develop content and storylines for prospect and client presentations and slides
  • Build out slide libraries for pitchbooks and educational presentations
  • Lead the wealth planning editorial calendar and manage the production workflow from concept to publication.
  • Coordinate reviews and approvals for all content assets, including video and webinar materials.
  • Work closely with cross-functional teams to align content with marketing campaigns and client journey strategies.
  • Track and report on content performance and engagement metrics; adjust strategies accordingly.
  • Deliver writing support for various initiatives including emails, brochures, client letters, internal communications, award submissions and scripts for speakers leading FTI-hosted events and sponsorships.
  • Adapt messaging across channels, audiences, and formats as new business needs arise.
  • Use AI tools for content drafting, repurposing and optimization where appropriate.
  • BA in Communications, Journalism, Marketing or related field; MBA a plus
  • 10+ years of writing and content strategy experience within asset or wealth management required
  • Expertise in developing thought leadership in financial planning and wealth advisory contexts
  • Demonstrated experience writing scripts for videos, webinars, and other presentation-based formats
  • Strong project management skills and ability to manage multiple priorities in a matrixed organization
  • Familiarity with AI content tools, SEO, and digital publishing best practices
  • Proven success managing editorial boards or content calendars with cross-functional stakeholders
  • Strong storytelling skills with a mastery of structure, tone and technical accuracy
  • Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards.
  • We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program.
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