Senior - Content & Campaign Planning

Humana • Charleston, WV

422d • $69,800 - $96,200 • Remote

About The Position

The Senior Professional in Marketing Content and Campaign Planning at Humana is responsible for leading content creation to support marketing campaigns. This role serves as the primary liaison between the Salesforce and Marketing teams, ensuring effective communication and collaboration. The ideal candidate will have a strong background in planning and executing marketing initiatives, utilizing advanced analytics and innovative thinking to optimize content across various channels.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of marketing experience in highly regulated industries.
• Experience in both business-to-business and business-to-consumer marketing.
• Passion for innovation and improving consumer experiences.

Nice To Haves

• Master's degree in marketing, advertising, or a related field.
• Experience in planning and creating content that resonates with target audiences.
• Experience in executing customer-centric marketing across various consumer channels.
• Prior marketing experience for a Fortune 500 company.
• Prior health insurance or pharmacy industry experience.

Responsibilities

• Plan and organize content creation that aligns with organizational objectives and target audience.
• Collaborate cross-functionally with The Hive to develop engaging marketing initiatives.
• Utilize creative thinking to develop modular content.
• Manage content development for ad hoc initiatives as needed.
• Use advanced analytics and AI to optimize content and campaigns in real-time across all marketing channels.
• Collaborate with internal teams on cross-functional campaigns including digital, print, and social media.
• Serve as the interface between the Salesforce and Marketing team.

Benefits

• Health benefits effective day 1
• Paid time off, holidays, volunteer time, and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree