Senior Content Associate

PUBLICIS GROUPE • Boston, MA

27d

About The Position

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One." Overview Content Strategy: Translating client objectives into exceptional strategies, developing programs that effectively communicate a client's value proposition Building trusted client relationships, keeping them apprised of competitive activity, behavioral shifts, and consumer trends Mastering research tools to ferret out audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular) Analyzing campaign results to highlight key learnings; translating those learnings into actionable recommendations how to optimize content formats, layouts, CTAs, headlines, etc. Keeping a finger on the pulse of what's happening in content, what's winning awards, the trends/best practices we should be implementing Contributing to the development and documentation of best practices across channels, platforms, and formats Partnerships: Nurturing relationships and leading communications with publishers, social platforms, talent agencies, influencer-creators, designers, filmmakers, writers, etc. Developing and evaluating RFPs; effectively utilizing research tools to assist investment recommendations Managing pitch process and program development end-to-end, working closely with both clients and partners to create high-quality content Assuming responsibility for activation and optimization of programs, including timelines, asset delivery, and managing all rounds of creative/editorial review between partner and client Media: Working closely with Media colleagues to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges

Requirements

• 4-year degree and 3-5 years experience in multichannel marketing at either an agency (e.g. in Media Planning), a media company (e.g. Branded Entertainment Division), or similar entity
• A track record of working on innovative, content-heavy media programs, an understanding of the media planning/trafficking process and fundamental media metrics and calculations
• Ability to create compelling presentations; technical and design proficiency in both PowerPoint and Keynote
• Exceptional communication and writing skills-you're poised, precise, empathetic, and confident in your recommendations
• Impeccable attention to detail, excellent time management, and the ability to stay organized amidst multiple concurrent projects
• A can-do attitude, a curious mind, and the motivation to learn

Nice To Haves

• Digital marketing experience with Sports/Fitness brands or in the Retail sector
• An eye for talent and experience managing influencer-led marketing campaigns
• Proficiency in Excel, Prisma, comScore, Google Campaign Manager
• Basic working knowledge of at least one major design/editing tool such as Photoshop, Illustrator, InDesign, or Premiere Pro
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Translating client objectives into exceptional strategies, developing programs that effectively communicate a client's value proposition
• Building trusted client relationships, keeping them apprised of competitive activity, behavioral shifts, and consumer trends
• Mastering research tools to ferret out audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)
• Analyzing campaign results to highlight key learnings; translating those learnings into actionable recommendations how to optimize content formats, layouts, CTAs, headlines, etc.
• Keeping a finger on the pulse of what's happening in content, what's winning awards, the trends/best practices we should be implementing
• Contributing to the development and documentation of best practices across channels, platforms, and formats
• Nurturing relationships and leading communications with publishers, social platforms, talent agencies, influencer-creators, designers, filmmakers, writers, etc.
• Developing and evaluating RFPs; effectively utilizing research tools to assist investment recommendations
• Managing pitch process and program development end-to-end, working closely with both clients and partners to create high-quality content
• Assuming responsibility for activation and optimization of programs, including timelines, asset delivery, and managing all rounds of creative/editorial review between partner and client
• Working closely with Media colleagues to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees