Senior Content Affiliate Marketing

Johnson Outdoors • Racine, WI

406d

About The Position

The Senior Content & Affiliate Marketing Manager at Johnson Outdoors is responsible for developing and executing global content marketing strategies for the company's outdoor brands. This role focuses on driving brand and business performance through effective content marketing, influencer management, and affiliate marketing strategies. The manager will collaborate with various teams to ensure alignment with business goals and enhance the company's content marketing maturity.

Requirements

• Proven experience in content marketing strategy development and execution.
• Strong understanding of digital marketing channels and performance metrics.
• Experience in influencer and affiliate marketing management.
• Ability to collaborate cross-functionally and lead teams effectively.
• Excellent communication and organizational skills.

Nice To Haves

• Experience in the outdoor recreation industry.
• Familiarity with digital analytics tools and content management systems.

Responsibilities

• Develop and drive comprehensive content marketing strategies and plans to improve brand equity and generate revenue.
• Collaborate with Performance Media and Integrated Marketing to align content marketing needs with the broader Digital Marketing strategy.
• Work with the team to create, curate, and attain content from external sources for various marketing channels.
• Lead influencer management strategy, overseeing plan development and performance monitoring.
• Oversee the development of organic social strategies and performance against KPIs.
• Launch and oversee a Community of Practice to share success metrics and best practices.
• Ensure consistency of content globally across business units and optimize for platform search.
• Own tools used for content development and distribution, ensuring effective management.
• Collaborate with Digital Analytics to measure the impact of content and optimize approaches.
• Develop and ensure effectiveness of affiliate marketing strategies to drive revenue growth.

Benefits

• Health insurance coverage.
• 401k retirement savings plan.
• Paid holidays and vacation time.
• Opportunities for professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Miscellaneous Manufacturing
• Education Level: No Education Listed