Senior Consumer Insights Analyst

American Family Insurance Group-posted 4 months ago
$78,000 - $128,000/Yr
Full-time • Mid Level
Hybrid • Madison, WI
Insurance Carriers and Related Activities
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You will deliver industry-leading user experiences, from consideration to policy termination, which are engaging, modern and personalized and serve as an extension of the customer relationship and an embodiment of enterprise brand promise. Ensure a smooth customer experience as customers move between digital and other touchpoints. Accountable for and delivers main business driving metrics. In this Hybrid role you will report to the AVP of Data Analytics.

  • Build the long-term vision for customer analytics, driving end-to-end customer experience based on external trends, business strategy/goals, and target customer needs.
  • Frames, structures, and scopes complex business and customer challenges.
  • Use customer/consumer data and insights, competitor activity, and market trends to guide strategic planning and allow competitive advantage.
  • Evaluate and develop perspective on transformational customer acquisition, retention, and satisfaction opportunities across the organization.
  • Define customer experience metrics, main reasons for, and return on experience and insights investments.
  • Collaborate with all levels of management to align priorities and develop a collaborative roadmap for large-scale strategic programs across all departments of the organization.
  • Partner with products, marketing, corporate strategy, and enterprise partners to lead strategic agreement.
  • Guide consumer influence across the enterprise, reaching across the aisles.
  • Demonstrated experience providing customer-oriented solutions or service.
  • Demonstrated experience developing strategic plans.
  • Demonstrated experience managing front-end, consumer-facing digital marketing campaigns.
  • Solid knowledge of mobile and online marketing concepts and strategies.
  • Experience with website analytics tools.
  • Experience with marketing strategy, including brand strategy, media tactics (digital, paid, social, direct, broad), mobile and new marketing and media technology.
  • Analytical skills with the ability to identify trends and translate into applicable insights.
  • Proficient Data Analytics skills are needed for this role in the Insurance Industry.
  • Proficient in more technical aspects of analytics, including working with large data lake environments (GCP, AWS, Snowflake) and common query/programming languages (SQL, Python).
  • Knowledge in consumer product categories, brands, and environment.
  • Comprehensive medical, dental, vision and wellbeing benefits.
  • Competitive 401(k) contribution.
  • Pension plan.
  • Annual incentive.
  • 9 paid holidays.
  • Paid time off program (23 days accrued annually for full-time employees).
  • Student loan repayment program.
  • Paid-family leave.
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