Senior Competitive Intelligence Programs Manager

CyberArk•Boston, MA

About The Position

We’re hiring a builder to help us scale Competitive Intelligence Programs as we join forces with Palo Alto Networks. Our function is responsible for deep understanding why we win and lose, supporting GTM & Product teams by translating research into content and enablement, and ultimately making a measurable impact on pipeline and win rate with competitive programs. The new Senior Manager brings a platform mindset, understanding how identity, access, privilege, and AI all interlock. This should be a strategic marketer with competitive DNA: someone who can absorb complex insights from SMEs and transform them into insights for our GTM teams and security leaders. Why This Role Matters Identity Security is at a market inflection point.  Machine identities and automation are exploding. AI agents are becoming privileged actors that need governance, least privilege, and controls comparable to (or stronger than) humans.  Competitors and platforms are pushing hard on “control plane” narratives (identity + SOC convergence, bundling, AI-powered workflows), raising the bar for clarity, speed, and credibility in competitive execution.  Our win/loss program shows we win when we operationalize what’s true about CyberArk: platform breadth, machine expansion, GTM strength, and market leadership. Those advantages need a leader who can convert insight into repeatable, field-usable

Requirements

5–8+ years in product marketing, competitive intelligence, strategy, or technical marketing (cybersecurity / enterprise software strongly preferred).
Demonstrated ability to translate complex technical topics into field-ready guidance that changes behavior and improves outcomes.
Strong working understanding of identity/security concepts (e.g., PAM, secrets/machine identities, cloud access, IGA/IAM adjacencies), along with the curiosity to go deep fast.
Excellent communication: concise writing, confident presenting, and the ability to tailor messaging from reps → execs.
Strong program discipline: prioritization, stakeholder management, operating cadence, and measurement.

Nice To Haves

Deep experience in identity security (IAM/IGA, privileged access / machine identity / AI agent landscape) and/or adjacent security platforms.
Track record building competitive programs that scale: win/loss operationalization, takeout plays, competitive enablement systems, experience working with security research organizations (Labs / Red Team) to convert research into GTM advantage.
Experience operating through M&A, integration, or large matrix environments.
Strong grasp of emerging AI/agentic identity and governance trends and their implications for privilege controls and enterprise security narratives.

Responsibilities

Orchestrate offense + defense playbooks
Lead competitive playbook strategy across key competitors and segments, ensuring the field has current, high-confidence guidance.
Build defense via differentiation: fact-based rebuttals and proof-driven narratives that GTM teams can implement at scale.
Embed competitive intelligence across GTM + Product
Ensure product launches, platform stories, analyst submissions and messaging are competitively distinct with a ‘show, don’t tell’ mindset.
Partner with Enablement to integrate competitive scenarios into onboarding and ongoing training.
Create high-impact content and executive briefs
Produce (and/or orchestrate) critical assets when stakes are high: this can include rapid responses, exec-ready briefs, field kits, and strategy decks.
Distill deep SME input across teams into output that’s relevant to security leaders, aligned with how we are positioned to help.
Run the competitive operating cadence
Establish a cross-functional “Compete Council” rhythm with PM, PMM, Sales, Enablement, Strategy, and SMEs to drive decisions and follow-through, not just readouts.
Own a prioritized roadmap of competitive initiatives with clear owners and metrics.