Senior Competitive Intelligence Programs Manager

CyberArk•Boston, MA

3d•$165,000 - $200,000

About The Position

Identity Security is at a market inflection point. Machine identities now outnumber humans by more than 80 to 1. The rapid adoption of AI agents presents a new identity challenge: they are privileged actors that need to be discovered, secured, and governed. Competitors and platforms are pushing hard on “control plane” narratives, such as the convergence of identity & SOC, all-in-one bundling, and AI-driven workflows, raising the bar for clarity, speed, and credibility in competitive execution. Our win/loss program shows we win when we operationalize what’s true about CyberArk: our ability to secure the full spectrum of identities, provide comprehensive use-case coverage, and do this in a way that directly maps to CISO and CIO goals. Those advantages need a leader who can convert technical and GTM insight into repeatable, field-usable playbooks.

Requirements

5–8+ years in product marketing, competitive intelligence, strategy, or technical marketing (cybersecurity / enterprise software strongly preferred).
Demonstrated ability to translate complex technical topics into field-ready guidance that changes behavior and improves outcomes.
Strong working understanding of identity/security concepts (e.g., privileged access management, secrets/machine identities, cloud access, IGA/IAM adjacencies), along with the curiosity to go deep fast.
Excellent communication: concise writing, confident presenting, and the ability to tailor messaging from reps → execs. Strong program discipline: prioritization, stakeholder management, operating cadence, and measurement.
Track record building competitive programs that scale: win/loss operationalization, takeout plays, competitive enablement systems, experience

Responsibilities

Orchestrate offense + defense playbooks.
Lead competitive playbook strategy across key competitors and segments, ensuring the field has current, high-confidence guidance.
Ensure product launches, platform stories, analyst submissions and messaging are competitively distinct with a ‘show, don’t tell’ mindset.
Partner with Enablement to integrate competitive scenarios into onboarding and ongoing training.
Create high-impact content and executive briefs.
Produce (and/or orchestrate) critical assets when stakes are high: this can include rapid responses, exec-ready briefs, field kits, and strategy decks.
Distill deep SME input across teams into output that’s relevant to security leaders, aligned with how we are positioned to help.
Run the competitive operating cadence.