Senior Communications Writer

Crown Equipment Corporation

29d•Onsite

About The Position

Crown Equipment Corporation, one of the world's largest lift truck manufacturers, offers local support on a global scale with more than 15 manufacturing facilities worldwide and more than 500 retail locations in over 80 countries. Our global sales and service network provides our customers with a local resource for a wide variety of quality material handling equipment, fleet management solutions, warehouse products and support services to meet their needs anytime, anywhere.Job Posting ExternalPrimary Responsibilities Create Develop, write, edit, and repurpose content to create search-optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, blogs, e-books and crown.com. Create content for and manage company Blog, creating an annual content calendar to support the posting schedule. Provide product and Company information to trade publications editors and writers. In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone. Collaborate Work cross-functionally with subject matter experts, Marketing Project Specialists, and diverse internal and external teams in the content development process. Collaborate with teams to determine copy direction of marketing and advertising programs. Develop and manage working relationships with various media and agencies the Company utilizes in deploying its content and media strategy. Collaborate with the Marketing digital team on search engine optimization (SEO) initiatives, implementing keyword and content strategies to enhance organic search performance. Coordinate Manage Company’s editorial and news release calendars. Coordinate media interviews with Company spokespersons and subject matter experts. Manage Company’s online newsroom and provide backup support for maintenance of Company blog. Evaluate Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects. Monitor performance to determine engagement level by topic and inform future content development strategy. Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs.

Requirements

Bachelor’s degree in Communications, Writing, or Journalism, along with at least 5 years of related experience, is required.
Non-degree considered if 12+ years of related experience along with a high school diploma or GED
Good writing skills with the ability to write to diverse audiences and communicate concisely on technical as well as promotional subject matter
Knowledge of Associated Press Style (AP)
Good verbal and written communication skills
Direct personal contact with internal and external sources, including marketing and media agencies
Understand interactive marketing, paid and organic search and search engine marketing
Ability to lead defined initiatives and report on progress and outcomes
Occasional travel (0-5%)

Responsibilities

Develop, write, edit, and repurpose content to create search-optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, blogs, e-books and crown.com.
Create content for and manage company Blog, creating an annual content calendar to support the posting schedule.
Provide product and Company information to trade publications editors and writers.
In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone.
Work cross-functionally with subject matter experts, Marketing Project Specialists, and diverse internal and external teams in the content development process.
Collaborate with teams to determine copy direction of marketing and advertising programs.
Develop and manage working relationships with various media and agencies the Company utilizes in deploying its content and media strategy.
Collaborate with the Marketing digital team on search engine optimization (SEO) initiatives, implementing keyword and content strategies to enhance organic search performance.
Manage Company’s editorial and news release calendars.
Coordinate media interviews with Company spokespersons and subject matter experts.
Manage Company’s online newsroom and provide backup support for maintenance of Company blog.
Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects.
Monitor performance to determine engagement level by topic and inform future content development strategy.
Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs.