Senior Communications Specialist

The University of Texas System • Arlington, TX

411d • $62,999 - $62,999

About The Position

The Senior Communications Specialist at the University of Texas at Arlington is responsible for developing and managing the organization's social media strategy to enhance brand awareness and engage the target audience. This role involves creating compelling content, monitoring social media channels, and analyzing performance metrics to optimize the university's social media presence. The position requires collaboration with the marketing team and a focus on driving conversion efforts through effective social media campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field with a minimum of three (3) years of proven experience as a social media manager in a similar role or eight (8) years of an equivalent combination of education and experience.

Nice To Haves

• Master's degree in Marketing, Communications, or a related field.
• Experience in Higher Education Enrollment Management and Recruitment Marketing.

Responsibilities

• Develop a comprehensive social media strategy aligned with the organization's goals and target audience.
• Identify key social media platforms for our brand and create tailored strategies for each platform.
• Create engaging, high-quality content for social media platforms, including written posts, images, videos, and infographics.
• Curate relevant content from industry sources and user-generated content to share with our audience.
• Build and nurture a strong online community by responding to comments, messages, and inquiries promptly and professionally.
• Foster meaningful interactions with followers to increase brand loyalty and advocacy.
• Plan and execute social media campaigns, including contests, giveaways, and promotions, to drive engagement and achieve campaign objectives.
• Collaborate with internal teams to ensure campaign alignment with overall marketing initiatives.
• Monitor social media channels for trends, feedback, and opportunities for engagement.
• Track and analyze key performance metrics, such as reach, engagement, and conversion rates, to measure the effectiveness of social media efforts.
• Prepare regular reports detailing insights and recommendations for optimization.
• Keep abreast of the latest trends, technologies, and best practices in social media marketing.
• Proactively identify emerging platforms and opportunities to enhance our social media strategy.

Benefits

• Comprehensive benefits package including health insurance, retirement plans, and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees