Senior Communications Manager, Sports & Entertainment Partnerships

Lenovo • Morrisville, NC

403d

About The Position

The Senior Communications Manager for Sports & Entertainment Partnerships at Lenovo is responsible for leading global communications strategies that enhance brand visibility through high-profile partnerships, particularly with FIFA for the upcoming World Cups. This role involves building comprehensive communication strategies, collaborating with various teams, and serving as a spokesperson for Lenovo's initiatives in the sports sector.

Requirements

• Direct experience working with football (soccer) or similarly high-profile global sports, including live events, e-sports, or gaming, either on the brand or rights holder side.
• 10+ years of experience in a sports/entertainment communications role, either agency-side or in-house.
• Global experience and mindset gained through living, studying, or working in multicultural environments.
• Flexibility to work outside of traditional hours to accommodate global collaboration and time zones.
• Ability to travel as needed to support global events.

Nice To Haves

• Native or bilingual English speaker with exceptional oral and written communication skills.
• Verifiable existing relationships with sports media professionals.
• Proven ability to thrive in a dynamic, fast-paced, and matrixed environment.
• Skilled at influencing decentralized communications teams to drive unified results, with a focus on collaborating across Lenovo's business groups and geographic markets.
• Adept at building trust and fostering strong relationships with senior leaders, blending strategic advisory expertise with hands-on execution.
• Self-motivated with a results-oriented mindset, capable of delivering under pressure.
• Bachelor's degree in Marketing, Communications, or related field, Master's degree preferred.

Responsibilities

• Lead and execute global communications strategies and campaigns for Lenovo's FIFA partnerships, targeting both external audiences and internal stakeholders.
• Build and maintain a strong partnership with FIFA, balancing Lenovo's objectives with those of the rights holder.
• Drive media coverage of Lenovo's technology story through established media relationships and the cultivation of new ones.
• Create cross-channel narratives (paid, earned, owned, and social) that showcase Lenovo's technology through the lens of football fans.
• Bring industry insights and expertise in sports marketing to enhance Lenovo's communication strategy.
• Collaborate across Lenovo's communications network (business groups, regions, and markets) to seamlessly integrate FIFA partnership initiatives.
• Inspire and manage external agencies and partners to deliver exceptional results within budget and scope.
• Develop a measurement framework to evaluate the success of FIFA partnership communications, aligning with Lenovo's broader reputation metrics.
• Serve as a spokesperson for Lenovo's FIFA partnership when necessary.

Benefits

• Flexible work location options (London, Zurich, or Morrisville)
• Opportunities for global collaboration
• Comprehensive health and wellness programs
• Professional development and training opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees