Patterson Dental Supply-posted about 16 hours ago
Full-time • Mid Level
St Paul, MN
5,001-10,000 employees

Patterson isn't just a place to work, it's a partner that cares about your success. One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization. Job Description: The Senior Commercial Marketing Manager is responsible for developing and executing marketing strategies to acquire, retain, and grow dental segment customers. This role will build and optimize channel-specific programs, campaigns, and enablement tools that drive revenue growth and strengthen Patterson's position as the destination partner.

  • Develop and own the annual marketing plan for the appropriate customer segment, including growth targets, program calendar, and performance metrics.
  • Partner with Insights and Analytics to segment private practices by procedure type, buying behavior, and growth potential to inform targeted strategies.
  • Ensure alignment with the overall Patterson five-year strategic plan, focusing on gross margin growth and customer retention.
  • Track and analyze channel performance metrics (conversion rates, revenue and margin contribution, ROI).
  • Provide accurate monthly and quarterly forecasts for channel-driven revenue
  • Lead development of integrated, field-aligned marketing campaigns that promote merchandise, equipment, software, and value-added services (Navigate, eServices, Tech Services).
  • Manage channel marketing budget and optimize spend across tactics to maximize ROI.
  • Collaborate with digital and content marketing teams to create collateral, webinars, and email/social campaigns tailored to private practice audiences.
  • Build sales playbooks, pitch decks, and tools that help articulate Patterson’s value proposition and close business.
  • Partner with sales leadership to identify gaps in field adoption and create targeted enablement programs.
  • Work closely with field sales teams to align marketing programs with sales objectives and ensure seamless execution.
  • Support key industry events, trade shows, and regional training sessions to engage private practice customers.
  • Establish KPIs for campaigns and programs, tracking results and sharing insights with stakeholders.
  • Continuously test, learn, and optimize to improve conversion rates, share of wallet, and retention.
  • Partner with Category Management and Pricing teams to support new product launches and strategic pricing initiatives (including PriceOne AI rollout).
  • Work with Customer Experience, Digital, and Operations teams to ensure seamless customer journeys and consistent brand experience.
  • Comply with Company and department policies and standards; performs other duties as assigned
  • Bachelor's Degree in Marketing, business or related field
  • 7 years in B2B marketing, product marketing, channel marketing, or commercial marketing
  • Proven track record of building and executing go-to-market campaigns that drive measurable revenue growth.
  • Proven experience in financial forecasting, pipeline management, and P&L accountability.
  • Demonstrated ability to collaborate effectively with field sales teams to achieve revenue goals.
  • Strong understanding of sales enablement, field marketing, and channel dynamics.
  • Excellent communication, project management, and stakeholder engagement skills.
  • Data-driven mindset with ability to translate insights into actionable plans.
  • Comfortable working in a matrixed organization and managing multiple priorities simultaneously.
  • Strong knowledge of healthcare distribution
  • Communicate/Hearing Frequently
  • Communicate/Talking Frequently
  • Learn New Tasks or Concepts Frequently
  • Make Timely Decisions in the Context of a Workflow Frequently
  • Complete Tasks Independently Constantly
  • Maintain Focus Constantly
  • Remember Processes & Procedures Constantly
  • Stationary Position (Seated) Constantly
  • Vision Constantly
  • Master of Business Administration (MBA)
  • Healthcare or dental industry strongly preferred
  • Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
  • 401(k) Match Retirement Savings Plan.
  • Paid Time Off (PTO).
  • Holiday Pay & Floating Holidays.
  • Volunteer Time Off (VTO).
  • Educational Assistance Program.
  • Full Paid Parental and Adoption Leave.
  • LifeWorks (Employee Assistance Program).
  • Patterson Perks Program.
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