Ferrero-posted about 1 year ago
Full-time • Mid Level
Hybrid • Parsippany-Troy Hills, NJ
10,001+ employees
Furniture and Related Product Manufacturing

The eCommerce Performance Marketing Manager at Ferrero will play a pivotal role in the ShopCom team, focusing on the strategic development, execution, and reporting of Omni Shopper Marketing programs for assigned brands. This position involves collaboration with various departments to ensure alignment of marketing strategies across both online and in-store platforms, ultimately driving consumer engagement and sales growth.

  • Lead and execute omnichannel support strategies for brands, ensuring online and in-store tactics complement each other
  • Drive CPG/other shopper/omni partnership marketing strategies and activations
  • Work closely with eCom agency to build Search plans for everyday & seasonal campaigns on retailer.com
  • Ensure Brand priorities and Sales priorities are aligned before briefing agencies
  • Educate agencies on brand objectives and customer priorities to stay aligned with internal goals
  • Partner with the Shopper agency to build in-store marketing support plans to build in-store traffic and sales velocities
  • Report out pre/post event analysis on key programs with brand, sales strategy, sales, integrated marketing, shopper insights and sales teams
  • Help to improve shopper/omni marketing projection accuracy and reporting to drive trust and confidence
  • Assist the Sales teams with supporting materials/collaterals to drive sell-in
  • Incorporate Global office guidelines into executions to remain consistent with other markets and Ferrero standards
  • Manage all aspects of ShopCom budgets for assigned brands
  • Bachelor's degree required; Master's degree preferred
  • 4+ years of eCommerce digital marketing experience
  • Experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.) required
  • Experience with Shopper Marketing/In-store marketing programs (shelf talkers, in-store signage, coupons, sampling etc.)
  • CPG industry experience a plus
  • Must have team-management experience or agency-management experience to be successful in this role
  • A strong performance driver with performance marketing mindset to maximize efficiency using innovative approaches
  • Strong story-telling ability to make recommendations and steer decision making via education/knowledge sharing
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