Senior Client Strategist (Contract)

321 the Agency•Orlando, FL

About The Position

As a Senior Client Strategist at 321, you will lead multi-channel marketing strategies that drive measurable growth for our clients during this 4-month contract engagement. You'll act as a business consultant, strategic planner, and relationship builder—working closely with internal teams and client stakeholders to develop and implement high-impact digital strategies. This role requires hands-on experience executing campaigns within digital platforms including CRM systems, paid media interfaces, email management tools, and marketing automation platforms, combined with a proactive embrace of evolving AI tools that can streamline, scale, or enhance strategic outcomes. You will translate client goals into comprehensive, results-driven roadmaps that evolve with changing business needs, technology, and customer behavior. The Senior Client Strategist is an agency leader—accountable for strategic direction, fostering trusted relationships, and ensuring work is executed on time, on budget, and above expectations.

Requirements

5+ years experience in account strategy, client services, or marketing consultancy—ideally in a fast-paced agency environment
Working knowledge of building and managing campaigns within paid digital platforms: Google Ads (Search, Display, Performance Max, YouTube) Meta Ads Manager (Facebook, Instagram) LinkedIn Campaign Manager Other paid platforms (Pinterest, TikTok, Twitter/X, etc.)
Working knowledge of CRM platforms with demonstrated ability to: Build automation workflows and email sequences Create customer segmentation and lifecycle journeys Integrate platforms with other marketing tools
Experience with platforms such as HubSpot, Salesforce Marketing Cloud, High Level, ActiveCampaign, or similar
Email marketing execution experience including: Campaign creation, deployment, and optimization A/B testing strategy and analysis Deliverability best practices ESP platform management (Mailchimp, Constant Contact, Klaviyo, or platform-native email tools)
Marketing automation proficiency with ability to map customer journeys and build multi-touch nurture programs
Analytics and tracking expertise including Google Analytics, Google Tag Manager, Facebook Pixel, and conversion tracking setup
Familiarity with leveraging AI and marketing technology for audience segmentation, creative optimization, personalization, and reporting
Excellent communication, presentation, and relationship-building skills
Strong organizational and project management capabilities
Confidence in decision-making and comfort navigating ambiguity or complex stakeholder dynamics
Proficiency in Google Suite, ClickUp, Basecamp, and marketing analytics/reporting platforms

Nice To Haves

Platform certifications (Google Ads, Meta Blueprint, HubSpot, etc.)
Experience with marketing data visualization tools (Looker Studio, Tableau, Agency Analytics)
Background in SQL, APIs, or technical integrations
Experience in regulated industries (healthcare, legal, financial services)

Responsibilities

Client Strategy & Relationship Leadership
Lead client conversations focused on business growth, campaign KPIs, and marketing performance
Serve as a strategic partner to clients, helping them prioritize efforts that generate revenue and long-term value
Align cross-functional teams around strategic objectives and ensure seamless execution across digital, creative, and development functions
Regularly surface proactive insights, innovation opportunities, and solutions to unlock account growth
Guide and evolve strategies using AI and automation tools to increase campaign performance and operational efficiency
Full-Funnel Marketing & Digital Campaign Strategy
Develop and oversee omni-channel marketing strategies, including paid digital campaigns (Google, Meta, LinkedIn, YouTube), CRM programs, email marketing, and content-led funnel tactics
Translate goals into marketing roadmaps, campaign calendars, and test-and-learn plans
Monitor performance data, analyze key metrics, and optimize funnel performance at every stage—from awareness to conversion to retention
Collaborate with channel leads and creatives to ensure the delivery of high-quality, effective campaigns
Platform Execution & Technical Implementation
Execute campaigns directly within paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads)
Build, manage, and optimize CRM workflows, automation sequences, and segmentation strategies within platforms such as HubSpot, Salesforce Marketing Cloud, High Level, or similar systems
Create and deploy email campaigns, including design, copywriting coordination, A/B testing, and performance analysis
Configure tracking pixels, conversion events, UTM parameters, and analytics integrations to ensure accurate measurement
Troubleshoot platform issues, optimize account structures, and implement technical best practices
Maintain platform certifications and stay current with feature updates and algorithm changes
Communication, Documentation & Collaboration
Prepare and present strategic briefs, scopes of work, reports, and recommendations with clarity and confidence
Maintain accurate records, campaign tracking documentation, and client-facing reports
Actively manage project and client communications in tools such as ClickUp, Basecamp, and Slack
Serve as the liaison between client needs and internal resources—ensuring alignment, transparency, and accountability
Revenue Ownership & Agency Leadership
Drive revenue growth through strategic account planning, identifying upsell opportunities, and improving client satisfaction
Participate in budgeting, pacing, invoicing, and profitability tracking
Collaborate with leadership on evolving internal workflows, service offerings, and department capabilities
Support onboarding, mentorship, and training of junior team members