Senior Channel Lead, Marketing Sites

Pinterest • San Francisco, CA

2d • Remote

About The Position

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . As Pinterest's Sr. Channel Lead, Marketing Websites, you will own and steward a portfolio of Pinterest’s external marketing websites, each serving distinct audiences including advertisers, press, partners, and consumers. You will provide strategic and operational leadership across multiple sites, ensuring they meet their respective goals—whether driving awareness, engagement, conversion, or thought leadership. With deep expertise in web channel management, you’ll balance strong governance with innovative optimizations, orchestrating the work of partners across Marketing, Content, Creative, Analytics, and Engineering to deliver high-performance web experiences at scale. You are a cross-functional leader who thrives in complex environments, adept at managing multiple sites with differing business needs and user profiles. Your operational rigor, experimentation mindset, and ability to prioritize ensure that Pinterest’s marketing channels consistently deliver value for their intended audiences and for the business.

Requirements

• 10+ years of experience managing digital channels, websites, or portfolios, ideally in B2B, tech, media, or high-growth environments.
• Proven ability to run multiple web channels or sites with different business goals, target audiences, and KPIs.
• Expert in operationalizing and governing marketing sites: including resource planning, vendor management, budgeting, and compliance.
• Skilled in leveraging analytics and experimentation (A/B, user research, attribution) to drive informed decisions and consistent performance gains.
• Exceptional communication and cross-functional leadership: able to align stakeholders, resolve conflicts, and catalyze delivery.
• Track record of prioritizing and executing initiatives that deliver measurable business impact (growth, engagement, lead gen, brand visibility).
• Deep knowledge of digital content strategy, web design, UX best practices, CMS platforms, and web analytics tools.
• Experience working with cross-disciplinary teams in fast-paced, matrixed organizations.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Responsibilities

• Lead & Govern Channel Portfolio of Sites: Oversee day-to-day operations, health, and performance of Pinterest’s suite of marketing websites, ensuring each site is aligned to clear business goals and regularly exceeding performance benchmarks.
• Set Channel Strategy & Roadmaps : Define channel-specific strategies, goals, and operating plans in partnership with content, brand, design, engineering, and analytics leads. Translate business priorities into actionable channel roadmaps.
• Operationalize Optimization : Design and implement robust testing and optimization frameworks tailored to the needs of each site, using both quantitative analytics and qualitative insights to drive continuous improvement.
• Drive Project Prioritization : Build and socialize prioritization frameworks that clarify resource allocation across competing initiatives, and ensure visibility and accountability for delivery.
• Collaborate & Coordinate : Act as the chief integrator—coordinating stakeholder groups, from creative and engineering to marketing and analytics, orchestrating seamless execution, and scaling best practices and standards across all sites.
• Champion Audience-Centricity : Deeply understand and advocate for each site’s target audience, ensuring web content, journeys, and experiences reflect audience needs and preferences.
• Leverage Technology : Identify, implement, and optimize tools, platforms, and AI-powered solutions to enhance personalization, operational efficiency, measurement, and reporting.
• Ensure Compliance and Quality : Maintain rigorous governance for marketing sites—ensuring compliance with accessibility, privacy, legal, security, and brand standards.
• Deliver Insightful Reporting : Synthesize data and feedback into clear reporting, sharing insights and actionable recommendations with leadership and cross-functional partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees