Senior CDP / CRM Data Engineer

The Knot WorldwideNew York City, NY
14hHybrid

About The Position

The Knot Worldwide is looking for a highly motivated, Senior CDP / CRM Data Engineer with a passion for delivering value to the business, while helping to ensure that best practices are adopted and followed. You will be responsible for providing technical expertise and mentorship to the team—working on complex and challenging problems alongside other driven and talented team members. As a Senior CDP/CRM Data Engineer, you will serve as the technical bridge between our data infrastructure and marketing execution. You will partner closely with the CRM team to design scalable data models that prioritize high availability and data quality. Beyond CRM marketing, you will collaborate with Data Engineering, Product, and Core Engineering to build robust pipelines that capture the user behaviors driving our strategic goals. You will be responsible for orchestrating complex data flows across our CDP, internal APIs, and Data Warehouse to ensure a seamless, unified MarTech ecosystem. We have a small team, meaning you’ll own the full lifecycle of our MarTech data. As a key member of this team, you will implement and deliver data solutions in an iterative fashion, spanning the gap between raw data and marketing automation. You’ll work cross-functionally across all stages of the SDLC to ensure our MarTech ecosystem provides the high-quality, actionable data required to hit our strategic growth targets. If you are interested in building MarTech data infrastructure; providing performant and scalable services; and making complex integrations smooth, intuitive, and observable, we would love to speak with you.

Requirements

  • 5 or more years experience in data engineering, MarTech engineering, Marketing Automation or CDP operations
  • Familiarity working with a CDP, including ingestion, transformation, identity resolution and activation
  • Strong proficiency in SQL specifically working with Snowflake with familiarity with ETL, ETL processing and data pipelines
  • Proficiency in Python or equivalent
  • Familiarity with data modeling for APIs
  • Strong proven experience in data modeling for behavioral based campaigns
  • Experience working with Braze
  • Experience working with CRM team
  • Familiarity with multiple MarTech systems including MMPs such as Appsflyer or Branch, Ad platforms and Behavioural Analytics Platforms
  • Working knowledge of consent, privacy and data governance such as GDPR and CCPA

Responsibilities

  • Work independently and as a senior member of a cross-disciplinary squad
  • Collaborate closely with distributed teams in the United States
  • Foster a culture of quality and ownership
  • Contribute to the development of an evolving data model
  • Leverage skills and experience to implement solid data delivery
  • Connect data to multiple platforms outside of CRM
  • Send data from a CDP to various platforms including CRM
  • Create Audiences for CRM team
  • Monitor data quality
  • Provide mentorship to all members of the team, coaching team members on their personal and career development.
  • Iterative development, including troubleshooting and performance optimization
  • Work across multiple platforms

Benefits

  • We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.
  • We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
  • Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person.
  • Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.
  • For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
  • For roles not eligible for in-office expectations , we support connection through virtual collaboration and intentional gatherings.
  • To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
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