Senior Category Sales Representative

C.H. Robinson-posted 3 months ago

$71,800 - $149,200/Yr

Full-time • Mid Level

McAllen, TX

5,001-10,000 employees

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C.H. Robinson is seeking a Senior Category Sales Representative to drive strategic growth within our avocado category. As a key contributor to our Robinson Fresh division, you will directly impact revenue by expanding our customer base and elevating the quality of accounts we serve. In this sales-focused role, you will manage and grow a book of business, build relationships with retailers and wholesalers, and leverage your industry expertise to identify and pursue new opportunities. You will collaborate cross-functionally with supply chain and commercial teams to align supply with customer demand and deliver exceptional service. Apply today and take the lead in shaping the future of our avocado category through high-impact sales execution and strategic customer engagement. At C.H. Robinson, we’re firm believers in the power of in-person collaboration to fuel innovation and propel success. In this role, you will engage with peers on-site four days a week, igniting creativity and driving impactful results. With the flexibility for remote work one day a week, this role strikes the perfect balance between teamwork and autonomy.

Own and grow avocado sales across North America, focusing on retail and wholesale customers.
Maintain and expand an existing book of business while identifying and pursuing new strategic accounts.
Leverage category expertise and market insights to proactively identify opportunities, call markets, and close deals.
Develop and execute pricing strategies, promotional plans, and customer engagement tactics.
Build and maintain strong relationships with key decision-makers to drive long-term customer growth.
Collaborate with internal commercial teams, account managers, and supply-side partners to align on customer strategy.
Communicate regularly with suppliers to understand quality, yields, pricing, and production trends.
Manage and strengthen grower relationships to ensure consistent supply and performance.
Build new grower/supplier partnerships to support long-term category growth.
Align supply with customer demand and communicate packing instructions to suppliers.
Navigate internal structures and cross-functional dynamics to advocate for customer needs and close business.
Maintain a deep understanding of the customer base, including key players, goals, and how to position products effectively.

High School Diploma or GED
Minimum 4 years of fresh produce experience in category (Avocados)
Proven experience in sales, account management, or business development within the produce industry
Ability to travel up to 10% (domestically and internationally)

Bachelor’s Degree from an accredited college or university
Recognized as a category expert
Proficient or fluent in Spanish
Ability to work both independently and in a team environment
Strong team player who thrives in a collaborative environment
Excellent relationship-building skills with customers, growers, and internal teams
Strong written and verbal communication skills
Skilled negotiator with growers and customers
Great attitude, with a desire to contribute, learn, and grow professionally
Strong analytical and problem-solving skills; ability to make data-driven decisions
Ability to work under pressure and in a fast-paced environment, sometimes out of normal business hours
Attention to detail with high standards for work; a customer service mindset
Values a diverse and inclusive work environment

Two medical plans (including a High Deductible Health Plan)
Prescription drug coverage
Enhanced Fertility benefits
Flexible Spending Accounts
Health Savings Account (including employer contribution)
Dental and Vision
Basic and Supplemental Life Insurance
Short-Term and Long-Term Disability
Paid and floating holidays
Flexible Time Off (FTO) offered to U.S. salaried employees — no accruals and no caps.
Paid Time Off (PTO) offered to all other employees in the U.S. and Canada
Paid parental leave
Paid time off to volunteer in your community
Charitable Giving Match Program
401(k) with 6% company matching
Employee Stock Purchase Plan
Plus a broad range of career development, networking, and team-building opportunities

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