Senior Campaigns Manager - e.l.f. SKIN

e.l.f. BeautyOakland, CA
57d$110,000 - $140,000Hybrid

About The Position

The Senior Marketing Campaigns Manager will develop and implement robust 360 creative campaigns across all channels (digital, social, ecommerce, influencers, paid media, etc.) collaborating with key cross-functional team to ensure execution and alignment of brand messaging.

Requirements

  • Bachelor's degree in Marketing or related field.
  • 6+ years of experience in marketing, with a focus on managing complex 360 marketing campaigns.
  • Strong understanding of the beauty industry (skin care preferred), consumer trends, and market dynamics.
  • Proven experience in developing and executing successful marketing campaigns across all channels.
  • Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Excellent leadership and communication skills, with the ability to collaborate effectively across departments and levels of the organization.
  • Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
  • Passionate about the beauty industry and dedicated to staying up-to-date on emerging trends and best practices.
  • Community-led & insight driven brand marketing leader. Ability to take insights and turn them into actionable marketing plans at a rapid pace.
  • Ability to work in a fast-paced, dynamic environment with changing priorities and tight deadlines.
  • Proven ability to lead teams and influence others, including cross-functional teams, external partners, and executive leaders.
  • Demonstrated ability to take bold actions and make strategic decisions that drive business results.
  • Excellent presentation skills, with the ability to communicate complex ideas in a clear and concise manner.
  • Strong work ethic and commitment to excellence, with the ability to motivate and inspire others to achieve their best.
  • Creative thinker with a passion for innovation and a willingness to take risks.

Responsibilities

  • Develop and implement robust 360 creative campaigns across all channels (digital, social, ecommerce, influencers, paid media, etc.) that align with brand objectives.
  • Collaborate with cross-functional teams (e.g. product development, sales, integrated marketing, digital marketing, creative, etc.) to ensure seamless execution and alignment of brand messaging and objectives.
  • Lead monthly marketing calendars. Responsible for calendar strategy & planning, 360 activation to amplify marketing moments, lead cross functional partners to ensure all channels are in sync, creative briefing & management of deliverables.
  • Lead a team of marketing professionals and agency partners, fostering a collaborative and creative work environment that encourages innovation and excellence.
  • Track and analyze campaign performance metrics and make community-led recommendations for optimization.
  • Maintain brand integrity and ensure all campaigns are on-brand and aligned with brand expression and values.
  • Continuously explore new and innovative marketing strategies to drive brand awareness and engagement.
  • Discover brand partnership opportunities that are innovative and disruptive to build strategic awareness for the brand.
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