Senior Campaign Operations Project Manager

AbbVie • Mettawa, IL

102d

About The Position

The Senior Campaign Operations Project Manager is part of the AbbVie Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team to lead day-to-day management, execution, and delivery of CRM projects across AbbVie's consumer commercial brands. The Senior Campaign Operations Project Manager is responsible for a key franchise group (e.g., Immunology) and leads consumer brand team marketing initiatives, supporting cross-functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns. This role will focus on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.

Requirements

• Bachelor's degree in business or marketing or equivalent experience.
• 5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience.
• Minimum of 5 years of hands-on work experience in client service, account or response management discipline.
• Must have expert level understanding of managing requirements gathering for omnichannel marketing campaign processes; channels including, email, SMS, web, social, direct mail, and paid media.
• Digital marketing or interactive agency experience is a plus.
• Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Demonstrates a clear aptitude for managing projects.
• Ability to assign priorities and meet delivery dates.
• Track record of working across an organization to get things done.
• Excellent written, verbal, and interpersonal communication skills to work effectively with all levels of management, teams, and vendors including the ability to communicate with both business and technical individuals effectively.
• Analytical ability to identify optimization opportunities and resolve/clarify program related issues.
• Enthusiastic, solution-oriented attitude in accepting work/new challenges.
• Exceptional knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook.
• Ability to work independently without day-to-day supervision.

Responsibilities

• Responsible for day-to-day management and oversight of highly complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs.
• Learn the business for the respective therapeutic areas/brands.
• Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
• Responsible for leading and managing junior team members' day-to-day work and performing QA of their programs.
• Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.
• Develop and maintain project documents, timelines, proofing checklists and status reports.
• Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
• Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
• Document change requests, notify the team, and understand timeline implications.
• Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
• Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership.
• Identify any issues or concerns, the team has with cross functional and agency partners.
• Identify issues, identify root cause, and recommend corrective action where necessary.
• Monitor campaign performance and proactively provide recommendations to drive an increase in engagement.
• Own and manage the planning process with brands, internal cross functional teams, and their respective agency partners.
• Conduct check-ins with each team to track actual campaign activity and manage resources accordingly.
• Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.
• Provide recommendations to Associate Director on how to apply at AbbVie.
• Prepares well-organized, clear, and concise communications and sets clear expectations.
• Conducts quarterly business reviews with brand and omnichannel leaders.

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k) to eligible employees
• Short-term incentive programs
• Long-term incentive programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree