Senior Campaign Marketing Manager - Silicon Experts

Arrow Electronics Inc,•Denver, CO

70d•Hybrid

About The Position

Arrow Electronics is seeking a highly motivated and experienced Senior Marketing Manager to join our dynamic Arrow Supply Chain marketing team, with a dedicated focus on supporting SiliconExpert. This role is pivotal in driving the success of marketing campaigns targeted at supply chain professionals, engineers, and compliance managers. The ideal candidate will be responsible for developing and executing a comprehensive campaign calendar, including content creation, promotional strategies, and overall campaign planning.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
10+ years of experience in marketing, with a focus on campaign management and lead generation.
Proven track record of developing and executing successful marketing campaigns.
Strong project management skills with exceptional attention to detail.
Data-driven mindset with experience in measuring ROI and using analytics tools.
Excellent communication and collaboration skills.
Required experience with HubSpot & Salesforce.

Nice To Haves

Familiarity with the supply chain, engineering, or compliance industries is a plus.

Responsibilities

Create and manage a detailed campaign calendar that aligns with SiliconExpert's product roadmap, industry events, and typical industry cycles.
Develop compelling content, promotional strategies, and marketing plans to drive lead generation and brand awareness.
Ensure campaigns are tailored to the needs of supply chain professionals, engineers, and compliance managers.
Oversee the end-to-end execution of marketing campaigns, ensuring timely delivery and alignment with strategic goals.
Collaborate with cross-functional teams, including product management, sales, and the broader marketing team, to ensure campaign success.
Leverage data analytics to measure campaign performance and ROI.
Continuously optimize campaigns based on insights and feedback to improve effectiveness.
Monitor industry trends and competitor activities to inform marketing strategies.
Work closely with the Arrow Supply Chain marketing team to ensure alignment and consistency across all marketing efforts.
Communicate campaign results and insights to stakeholders, providing actionable recommendations for future initiatives.

Benefits

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
On-site Café with Catering Option for Busy Lifestyles
24/7/365 On-site Gym and Lockers, Free for Use to All Employees!
Bike Racks
And more!