Senior Business Development Manager - University of Kansas

Learfield Sports Properties-posted 3 days ago

Full-time • Mid Level

Lawrence, KS

1,001-5,000 employees

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We’re seeking a strategic, results-oriented sales professional to join our growing sponsorship team. If you have a passion for sports and a track record of cultivating meaningful partnerships, this is your opportunity to lead high-value accounts and help drive revenue growth in a dynamic, fast-paced environment. In this role, you will manage a diverse portfolio of sponsors, oversee complex campaigns, and play a key role in both renewal strategy and new business development. You'll lead sales efforts from pitch to close, collaborate with internal and university stakeholders, and help shape our presence in the marketplace. This position is ideal for a seasoned closer who thrives on both autonomy and impact.

Meet and/or exceed assigned revenue goals through new business and strategic renewals
Manage a defined book of business, including high-value accounts and key partnership renewals
Develop integrated sponsorship proposals across digital, social, broadcast, in-venue, and experiential platforms
Own the full sales cycle: prospecting, relationship management, pitch development, contract negotiation, and post-sale execution
Lead strategic renewal planning in collaboration with sales leadership
Build and maintain strong relationships with corporate partners, university stakeholders, and cross-functional teams
Partner with internal teams on campaign execution, ensuring alignment with client expectations and contract terms
Serve as a mentor to junior sellers and assist local leadership in advancing team-wide performance
Represent the property at high-visibility meetings, hospitality events, and game day activations (including some nights and weekends)
Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms
Perform other related duties as required

6+ years of experience in conceptual or consultative sales
Demonstrated success managing a book of business and exceeding revenue goals
Strong ability to build marketing strategies tailored to client needs
Advanced negotiating skills and ability to influence senior-level decision makers
Excellent communication, presentation, and relationship-building skills
Comfort navigating CRM systems and working within a performance-driven sales environment
Ability to work evenings and weekends as needed for game days and events

Experience selling integrated sports marketing partnerships including major media (signage, radio, social, digital, etc.)
Knowledge of digital marketing platforms, content sponsorship, and campaign analytics
Bachelor’s degree from an accredited four-year college or university

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability.
Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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