Senior Business Development Manager - Digital Out of Home (DOOH)

LG Electronics • IL

115d • $100,000 - $130,000

About The Position

At LG Business Solutions, we believe in being innovative while servicing the needs of our customers. We are currently seeking a Senior Business Development Manager, DOOH (Digital Out-of-Home) to join our dynamic team as part of our dedicated Sales Team! This is a Home Office-Based role with a preference that you are near a major airport for travel purposes. As a Senior Business Development Manager, you will be leading our initiative into the rapidly evolving sector of Digital Out-of-Home (DOOH) advertising and Ad-tech solutions. We are seeking a professional with a strong background in digital advertising sales, particularly experienced in direct and programmatic DOOH. Your key responsibilities will include setting strategic directions, driving go-to-market operations, managing critical client relationships, and supporting cross-functional teams to achieve high growth results, establishing LG as a leader in the digital advertising landscape.

Requirements

• Bachelor's degree in business, marketing, engineering, or extended related field experience.
• Minimum of 10 years of experience in B2B sales within the digital advertising industry is required; at least 3-5 years of that should be specifically in programmatic advertising or DOOH.
• Proven track record of achieving or exceeding sales targets within the digital advertising space.
• Extensive experience in working with major advertising agencies and consumer goods companies preferred.
• Strong knowledge of programmatic buying/selling platforms (DSPs/SSPs), ad exchanges/marketplaces, data management platforms (DMPs), ad servers, etc., related to DOOH advertising is preferred.
• Excellent communication skills with the ability to present complex concepts effectively to both technical and non-technical stakeholders.
• Ability to build strong relationships with clients at all levels from C-level executives to media planners/buyers.
• Strategic thinker with analytical skills who can identify opportunities for growth.

Responsibilities

• Play a key role in setting business priorities for sales, product development, and operations.
• Collaborate with peer leaders to define the roadmap for the new DOOH business.
• Scale up the DOOH ads business by expanding sales and service organization.
• Engage actively with prospects to gather feedback while selling DOOH offerings and leading negotiations to close deals effectively.
• Lead go-to-market efforts for acquiring DOOH ad supply and monetizing programmatic ads; develop partnerships in both supply and demand sides.
• Identify new business opportunities in the market.
• Build and maintain strong relationships with key clients, agencies, and media buyers.
• Collaborate internally to develop customized DOOH advertising solutions that meet client objectives while achieving revenue targets.
• Stay updated on industry trends, emerging technologies, and competitive landscape in the DOOH market.
• Analyze market data/customer feedback to identify areas of growth or improvement in product offerings or sales strategies.
• Bridge gaps between various teams including Hardware, Ads Product, BD, Legal Operations and HQ departments; ensure smooth communication across functions.
• Attend industry events/conferences representing our brand in the DOOH space.

Benefits

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life.
• Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees