Senior Business Automation Manager - Campaign Measurement
About The Position
Roku is looking for a Senior Business Automation Manager focused on campaign measurement and data to join our expanding Revenue Operations Team. This role will focus on supporting the business’ use of campaign reporting applications/dashboards and the operational workflow surrounding campaign measurement. The candidate will be responsible for contributing to the development of campaign measurement capabilities from acceptance testing through end user training, helping ensure smooth adoption of new features. In addition, this role will monitor support channels to provide day-to-day service to the Account Management team. This role will be responsible for ensuring proposed business workflow changes do not impact existing capabilities and data dependencies. This role acts as a trusted advisor between the business and product management. This role requires a strong problem-solving mindset, excellent communication skills, and an eagerness to learn. The ideal candidate will be proactive, adaptable, and have a desire to think strategically to drive meaningful change within the organization. They should over-index on ownership, taking initiative and responsibility for their work.
Requirements
- 5+ years of experience in Advertising Account Management, Advertising Analytics, or related Operational role.
- Strong understanding of the digital and CTV advertising industry, with a desire to align processes and solutions to drive business outcomes at scale.
- Strong understanding of advertising performance metrics and their impact on customer retention.
- Moderate/intermediate proficiency in SQL with sound understanding of relational databases.
- Skilled at identifying upstream and downstream effects of changing data contracts.
- Strong analytical skills with the ability to identify patterns and insights from troubleshooting data.
- Excellent written and verbal communication skills, with a strong ability to document processes.
- Ability to work collaboratively across teams and effectively manage multiple tasks in a fast-paced environment.
Nice To Haves
- Experience collaborating with Product teams a major plus.
Responsibilities
- Own and actively monitor the campaign measurement support channel, responding to user inquiries and escalating issues as needed.
- Collect and analyze troubleshooting data to identify patterns and opportunities for improvement, working with Product teams to address them.
- Participate in stakeholder discovery meetings to gather requirements and understanding for improving campaign measurement capabilities and workflow efficiency.
- Collect and prioritize enhancement ideas through Product Management from both users and leaders.
- Act as business representative for campaign measurement’s impact on the advertiser lifecycle.
- Organize and facilitate UAT sessions, collecting and synthesizing end-user feedback for continuous improvement.
- Develop training materials and lead end-user training sessions to ensure swift adoption of new campaign measurement capabilities.
- Create and maintain detailed user guides for campaign measurement, ensuring clarity and usability.
- Organize, administer, and present end user satisfaction (NPS) surveys.
- Consult, and at times ideate, on workflow changes with Business and Product Teams to ensure optimal campaign measurement workflow(s).
- Assist complementary data/integration testing efforts related to feature development lifecycles.
Benefits
- This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
