About the position
As a Senior Business Analyst for Apple Arcade, you will play a key role in understanding and driving the business forward. You will analyze overall performance, dive deep into user behavior across acquisition, engagement, and retention, including Apple One and standalone subscriptions, family usage, and more. You will work with Consumer Insights team on consumer research projects and go deep on research data to create customized analyses in a timely manner and drive understanding of Apple Arcade customers. You will identify key retention drivers and develop recommendations to improve business performance by synthesizing operational data and consumer research. You will partner closely with Finance to support forecasting and business planning, as well as provide analytical insights and sizing to evaluate product and business initiatives. You will also stay ahead of industry trends, identify new opportunities to accelerate Apple Arcade’s growth. You will work cross-functionally with teams across Apple to support gaming initiatives. This role requires a mix of analytical skills, strategic thinking, and a passion for gaming and entertainment. If you thrive in a fast-paced environment and love making data-driven decisions that shape the future of gaming, we’d love to hear from you.
Responsibilities
- Analyze overall performance of Apple Arcade.
- Dive deep into user behavior across acquisition, engagement, and retention.
- Work with Consumer Insights team on consumer research projects.
- Create customized analyses in a timely manner.
- Identify key retention drivers and develop recommendations to improve business performance.
- Partner closely with Finance to support forecasting and business planning.
- Provide analytical insights and sizing to evaluate product and business initiatives.
- Stay ahead of industry trends and identify new opportunities for growth.
- Work cross-functionally with teams across Apple to support gaming initiatives.
Requirements
- 4+ years of relevant experience in games, technology, media, or entertainment industry.
- Subscription service experience and knowledge in subscription specific business analytics preferred.
- Strong Excel and Keynote skills.
- Proficiency in Python to automate and analyze large datasets.
Nice-to-haves
- Ability to synthesize a large amount of information and data to create a clear story digestible to different audiences.
- Experience in business planning and forecasting.
- Excellent business sense and the ability to understand and resolve complex business issues.
- Excellent communication skills (written and verbal) and presentation skills.
- Plays games regularly and has opinions on what makes great games.
- Strong problem solving skills and willingness to adapt in a highly demanding, collaborative and fast-paced environment.
- Experience with syndicated data sources (e.g. MRI-Simmons, Newzoo, Game Refinery).
- BA/BS degree in business, finance, data science preferred; equivalent professional or other academic experience considered.
